B2B Strategist & Copywriter Needed
Budget: ₹1,500 – ₹12,500 INR
Strategist & Copywriter (B2B – Fire & Security)
Ads Verra is a specialist B2B growth partner for UK fire, security, CCTV, and access control companies.
We help established security businesses generate predictable, high quality commercial enquiries by building structured acquisition systems — not generic marketing.
We focus on:
• Lead quality over lead volume
• Decision maker targeting
• Clear positioning and conversion-focused funnels
We are niche, performance-driven, and results-oriented.
Role Overview
We are looking for a Strategist & Copywriter who can own the thinking behind our paid advertising campaigns for UK-based fire, security, CCTV, and access control businesses.
This role is strategy-first, not just writing copy.
You will research the market, define the angle, structure the funnel, and communicate a clear creative vision to the media buying and creative team.
Key Responsibilities
Strategy & Research
• Research UK B2B fire & security markets, competitors, and buyer psychology
• Identify high-intent buyer segments (decision-makers, commercial buyers)
• Define positioning, hooks, and angles for ad campaigns
Ad & Funnel Copywriting
• Write high-converting ad copies for:
• Facebook / Meta Ads
• Google Search Ads
• Write funnel page copy (headlines, sections, CTAs)
• Create lead follow-up email templates:
• Immediate follow-up
• Short-term nurture
• Long-term follow-up
• Define time gaps and sequencing for follow-up communication
Creative Direction
• Provide clear creative briefs to:
• Video editors
• Graphic designers
• Explain:
• The message
• The emotion
• The intent behind each creative
• Ensure all creatives align with the strategy
Collaboration
• Work closely with:
• Media buyers
• Creative specialists
• Funnel/tech team
• Ensure all moving parts follow one strategic direction
Required Skills & Experience
• Strong understanding of B2B selling psychology
• Experience writing ads and funnels (not just social content)
• Ability to think commercially, not just creatively
• Comfortable working with performance-driven teams
• Clear written communication and structured thinking
Bonus (Not Mandatory)
• Experience in security, construction, SaaS, or high-ticket B2B services
• Understanding of UK B2B markets
Working Style & Expectations
• Freelancer role
• Must be comfortable working UK-aligned hours (evening–night IST if based in India)
• Clear documentation and structured delivery expected
Ads Verra is a specialist B2B growth partner for UK fire, security, CCTV, and access control companies.
We help established security businesses generate predictable, high quality commercial enquiries by building structured acquisition systems — not generic marketing.
We focus on:
• Lead quality over lead volume
• Decision maker targeting
• Clear positioning and conversion-focused funnels
We are niche, performance-driven, and results-oriented.
Role Overview
We are looking for a Strategist & Copywriter who can own the thinking behind our paid advertising campaigns for UK-based fire, security, CCTV, and access control businesses.
This role is strategy-first, not just writing copy.
You will research the market, define the angle, structure the funnel, and communicate a clear creative vision to the media buying and creative team.
Key Responsibilities
Strategy & Research
• Research UK B2B fire & security markets, competitors, and buyer psychology
• Identify high-intent buyer segments (decision-makers, commercial buyers)
• Define positioning, hooks, and angles for ad campaigns
Ad & Funnel Copywriting
• Write high-converting ad copies for:
• Facebook / Meta Ads
• Google Search Ads
• Write funnel page copy (headlines, sections, CTAs)
• Create lead follow-up email templates:
• Immediate follow-up
• Short-term nurture
• Long-term follow-up
• Define time gaps and sequencing for follow-up communication
Creative Direction
• Provide clear creative briefs to:
• Video editors
• Graphic designers
• Explain:
• The message
• The emotion
• The intent behind each creative
• Ensure all creatives align with the strategy
Collaboration
• Work closely with:
• Media buyers
• Creative specialists
• Funnel/tech team
• Ensure all moving parts follow one strategic direction
Required Skills & Experience
• Strong understanding of B2B selling psychology
• Experience writing ads and funnels (not just social content)
• Ability to think commercially, not just creatively
• Comfortable working with performance-driven teams
• Clear written communication and structured thinking
Bonus (Not Mandatory)
• Experience in security, construction, SaaS, or high-ticket B2B services
• Understanding of UK B2B markets
Working Style & Expectations
• Freelancer role
• Must be comfortable working UK-aligned hours (evening–night IST if based in India)
• Clear documentation and structured delivery expected