B2B Software Cold Calling Campaign

I’m launching a U.S-focused outbound campaign aimed at converting small-business owners into paying subscribers for our SaaS platform. The lists are scrubbed and fully compliant; what’s missing is a confident voice that can walk prospects from first hello to signed order in a single call or short call sequence.

The assignment revolves around direct sales—not lead generation or appointment setting—so every conversation should close with a commitment and payment details captured in our web portal. I’ll supply:

• a concise product brief and value-based script framework
• a VoIP seat with U.S. caller ID and unlimited minutes
• real-time access to our HubSpot pipeline for note-taking and status updates

What I need from you is the sales craft: quick rapport building, objection handling, and clear articulation of how our software trims overhead for small companies. Daily call logs and conversion numbers will be reviewed together; targets are expressed in deals closed, not dials made.

If you’ve previously sold software to mom-and-pop shops or 1–50 employee firms and can prove it with metrics, let’s talk.