B2B SaaS Sales & Marketing Specialist

Job ID: 40127323

Budget: ₹12,500 – ₹37,500 INR

Freelance Sales & Marketing Specialist (B2B SaaS) — Go-To-Market + Lead Gen (Remote)

About SyncRivo Digitalization

SyncRivo is a SaaS product that helps businesses connect communication platforms in under 2 minutes—for example Microsoft Teams to Slack, Google Workspace to Teams, and other cross-platform integrations. We currently support 4 major communication tools and the product is ready to launch to market.

What We Need

We’re looking for a freelancer who can help us launch, position, and sell the product—focusing on B2B outreach, lead generation, and marketing execution.

Responsibilities

Create and execute a go-to-market plan for the first launch phase

Define ICP (ideal customer profile) and target industries

Build messaging: value proposition, pitch, email sequences, LinkedIn scripts

Set up lead generation: cold email, LinkedIn outreach, prospect lists

Run sales activities: book meetings, qualify leads, follow-ups

Help with marketing assets: landing page improvements, case studies, 1-pager

Suggest and test acquisition channels (communities, partnerships, directories, etc.)

Track results and improve weekly (simple KPI reporting)

Deliverables (First 2–4 Weeks)

ICP, positioning, competitor snapshot

Outreach system: sequences, targeting list, CRM pipeline (simple)

First campaigns launched (cold email/LinkedIn)

Weekly report: leads contacted, replies, meetings booked, conversions, learnings

Ideal Freelancer Profile

Proven experience in B2B SaaS sales/marketing

Strong in cold outreach, lead gen, closing/appointment setting

Comfortable working with early-stage products (fast testing and iteration)

Bonus: experience selling integrations, productivity tools, collaboration tools

Bonus: experience with Teams, Slack, Google Workspace ecosystems

Tools (Nice to Have)

Apollo / Clay / LinkedIn Sales Navigator / HubSpot / Zoho / Mailshake / Lemlist
(If you use your own stack, that’s fine too.)

Project Type & Budget

Trial project (2–4 weeks) with potential monthly extension if results are strong

Please share:

your approach for the first 14 days

similar SaaS results (meetings booked, pipeline created, conversions)

your expected weekly hours and rate