B2B SaaS Lead Gen Strategist

I need an experienced marketing and lead-generation specialist to attract qualified B2B prospects for my SaaS platform. My top channels are email campaigns, search engine marketing with Google Ads, and LinkedIn outreach, so you should be comfortable owning those from strategy through daily optimisation.

What I expect from you
• Map out a 30-day action plan that blends PPC, organic SEO, and targeted outbound tactics.
• Build and manage Google Ads and LinkedIn Ads campaigns, including audience targeting, creative, and bid management.
• Create and send segmented email sequences that nurture prospects and drive demo bookings.
• Execute core SEO activities—keyword optimisation, backlink building, and content creation guidance—to raise organic visibility.
• Track performance, analyse CPL and lead quality, then present a concise weekly dashboard with insights and next-step recommendations.

The SaaS market is competitive, so I’m looking for someone who can balance strategic thinking with hands-on execution and quickly iterate based on data. If you’ve successfully delivered similar B2B programmes and can start right away, let’s talk.