Monthly Digital Content for Commercial Landscaping
Budget: $250 – $750 AUD
Freelancer Job Brief:
Monthly Digital Marketing Content for Nelson Commercial Services
Project title
Monthly Email Marketing & Content Creation for Commercial Landscaping / Tree Care Business
Business overview
Nelson Commercial Services is a Brisbane/SEQ-based commercial property maintenance business. We provide outdoor maintenance and site presentation services for body corporates, strata managers, commercial property managers, real estate agents, developers, vacant landowners and commercial sites.
Our core services include:
Commercial landscape maintenance
Landscaping design and installation
Tree care, tree lopping and tree removal
Garden restoration and mulching
Green waste and rubbish removal
Tractor slashing and overgrowth control
Property clean-ups
Body corporate common area works
Pre-sale and pre-lease site presentation
We are looking for a freelancer to help us create professional monthly marketing content that can be sent to existing customers and new prospective commercial clients.
Purpose of the project
The purpose of this project is to create a consistent monthly digital marketing system that helps Nelson Commercial Services:
Stay in regular contact with existing customers.
Promote additional services to current clients.
Generate new enquiries from commercial property decision-makers.
Build credibility through professional, practical content.
Turn completed jobs into useful case studies, emails and social media posts.
Support regular email marketing campaigns targeting body corporates, property managers, real estate agents and commercial site managers.
This is not a one-off design job. We are looking for someone who can help create repeatable monthly content that is practical, professional and aligned with our services.
Target audience
The content should be written for commercial decision-makers, including:
Body corporate managers
Strata managers
Commercial property managers
Real estate agents
Facilities managers
Developers
Vacant landowners
Industrial property owners or managers
Business owners with commercial sites
These audiences are generally time-poor and want reliable contractors who can solve problems quickly, safely and professionally.
The content should focus on property presentation, safety, maintenance, reliability and reducing hassle for the client.
Main marketing message
Nelson Commercial Services helps body corporates, property managers and commercial sites keep outdoor areas safe, tidy and well-presented through landscape maintenance, tree care, lopping and removal, clean-ups, slashing and garden restoration.
Services to promote
The freelancer will need to create content around these service categories:
1. Commercial landscape maintenance
Regular mowing, edging, hedging, garden maintenance, weed control, property presentation and ongoing site care.
2. Tree care, lopping and removal
Tree pruning, lopping, overhanging branch management, storm preparation, tree removal, green waste removal and site clean-up after tree works.
3. Garden restoration and mulching
Garden bed refreshes, mulch installation, plant replacement, soil improvement, weed suppression and visual improvement of common areas.
4. Property clean-ups
Green waste removal, rubbish removal, overgrown area clean-ups, pre-sale clean-ups, pre-lease clean-ups and common area tidy-ups.
5. Tractor slashing and overgrowth control
Vacant blocks, large sites, commercial lots, acreage, fire/overgrowth management and land presentation.
6. Body corporate common area works
Garden improvements, vegetation management, tree trimming, safety improvements, mulch, rubbish removal and common property presentation.
Scope of work
We would like the freelancer to produce a monthly content pack.
Each monthly pack should include:
1. One monthly email newsletter
A professionally written email that can be sent to existing customers.
The email should include:
A clear subject line
Short introduction
One main service topic
Practical explanation of why the service matters
A call to action to request a quote or book a site inspection
Optional short section promoting related services
2. One new customer outreach email
A shorter email suitable for sending to new prospective commercial clients.
This should be written as a professional B2B introduction, not a generic newsletter.
It should be suitable for property managers, body corporate managers, real estate agents or commercial site managers.
3. Two to four social media posts
Short posts suitable for LinkedIn, Facebook or Google Business Profile.
These should promote the same monthly topic and be written in a professional, practical tone.
4. One short website or blog article
A 400–700 word article based on the monthly campaign topic.
Examples:
Why body corporates should plan tree maintenance before storm season
How regular landscape maintenance improves commercial property presentation
When commercial sites should consider tractor slashing
Why garden restoration is a cost-effective way to improve common areas
5. Optional flyer or Canva content brief
A simple one-page flyer concept or Canva design brief that we can use for a PDF or email attachment.
The freelancer does not necessarily need to be a graphic designer, but design skills would be a bonus.
Suggested monthly campaign topics
The freelancer can use these themes as a starting point:
MonthCampaign topic
January New year commercial property clean-ups
February Storm season tree care and branch management
March Garden restoration and site presentation
April Tree lopping and canopy clearance
May Mulching and weed suppression
June Tractor slashing and vacant land control
July Tree removal and vegetation safety works
August Pre-sale and pre-lease property presentation
September Spring fertilising and landscape rejuvenation
October Green waste and rubbish removal
November Storm preparation for trees and overgrowth
December End-of-year commercial property tidy-ups
Tone and style
The writing should be:
Professional
Clear
Practical
Trustworthy
Commercially focused
Easy for property managers to understand
Not too casual
Not full of marketing fluff
Written in Australian English
The content should position Nelson Commercial Services as reliable, responsive and capable of handling commercial outdoor maintenance problems.
Avoid overly salesy language such as “limited time offer,” “unbeatable prices” or “best in Brisbane.”
Preferred tone:
Practical, professional and helpful — like a reliable contractor explaining how they can solve a property maintenance issue.
Calls to action
Each piece of content should encourage the reader to take one of the following actions:
Request a quote
Book a site inspection
Ask about adding a service to their current maintenance schedule
Contact Nelson Commercial Services to discuss their property
Send through photos of the site for initial review
Example CTA:
If your commercial site or common area needs tree care, clean-up works or ongoing landscape maintenance, contact Nelson Commercial Services to arrange a quote or site inspection.
Material we can provide
We can provide the freelancer with:
Business service list
Website copy or brochures if available
Photos from completed jobs
Before and after images
Notes from recent jobs
Examples of quotes or service descriptions
Brand colours and logo
Contact details
Target customer types
The freelancer should be able to turn rough job notes and photos into polished marketing content.
Monthly workflow
We would like the freelancer to follow this process each month:
Confirm the monthly campaign topic.
Review any job photos, notes or service details we provide.
Draft the monthly email, outreach email, social posts and article.
Allow one round of revisions.
Provide final copy ready to use in email marketing software, website and social media.
Suggest subject lines and preview text for email campaigns.
Required experience
The ideal freelancer will have experience with:
B2B copywriting
Email marketing
Service-based businesses
Trades, property, construction, landscaping or facilities management
Australian business writing
Writing for commercial decision-makers
Creating monthly content calendars
Turning job photos and rough notes into case studies or promotional content
Experience with Canva, Mailchimp, Brevo, HubSpot or similar platforms would be helpful but is not essential.
Deliverables each month
Please quote based on providing the following monthly deliverables:
One customer email newsletter
One new prospect outreach email
Two to four social media posts
One 400–700 word blog or website article
Three to five email subject line options
One round of revisions
Please also advise whether you can assist with uploading/scheduling content into Mailchimp, Brevo, HubSpot or another email marketing platform.
What to include in your proposal
Please include:
Relevant examples of B2B email marketing or service business content
Experience with trades, property, landscaping, construction or facilities clients
Your proposed monthly price
What is included in your monthly package
Turnaround time each month
Whether you can also assist with Canva design or email platform setup
Any recommendations for improving our monthly marketing process
Starting project
For the first month, we would like to create a campaign around:
Tree Care, Lopping, Removal and Storm Preparation for Commercial Properties
The target audience will be:
Body corporate managers
Strata managers
Commercial property managers
Real estate agents
Facilities managers
The goal is to generate enquiries for tree care, lopping, tree removal, branch management, green waste removal and general site clean-up works before storm season or before overgrown vegetation becomes a problem.
Monthly Digital Marketing Content for Nelson Commercial Services
Project title
Monthly Email Marketing & Content Creation for Commercial Landscaping / Tree Care Business
Business overview
Nelson Commercial Services is a Brisbane/SEQ-based commercial property maintenance business. We provide outdoor maintenance and site presentation services for body corporates, strata managers, commercial property managers, real estate agents, developers, vacant landowners and commercial sites.
Our core services include:
Commercial landscape maintenance
Landscaping design and installation
Tree care, tree lopping and tree removal
Garden restoration and mulching
Green waste and rubbish removal
Tractor slashing and overgrowth control
Property clean-ups
Body corporate common area works
Pre-sale and pre-lease site presentation
We are looking for a freelancer to help us create professional monthly marketing content that can be sent to existing customers and new prospective commercial clients.
Purpose of the project
The purpose of this project is to create a consistent monthly digital marketing system that helps Nelson Commercial Services:
Stay in regular contact with existing customers.
Promote additional services to current clients.
Generate new enquiries from commercial property decision-makers.
Build credibility through professional, practical content.
Turn completed jobs into useful case studies, emails and social media posts.
Support regular email marketing campaigns targeting body corporates, property managers, real estate agents and commercial site managers.
This is not a one-off design job. We are looking for someone who can help create repeatable monthly content that is practical, professional and aligned with our services.
Target audience
The content should be written for commercial decision-makers, including:
Body corporate managers
Strata managers
Commercial property managers
Real estate agents
Facilities managers
Developers
Vacant landowners
Industrial property owners or managers
Business owners with commercial sites
These audiences are generally time-poor and want reliable contractors who can solve problems quickly, safely and professionally.
The content should focus on property presentation, safety, maintenance, reliability and reducing hassle for the client.
Main marketing message
Nelson Commercial Services helps body corporates, property managers and commercial sites keep outdoor areas safe, tidy and well-presented through landscape maintenance, tree care, lopping and removal, clean-ups, slashing and garden restoration.
Services to promote
The freelancer will need to create content around these service categories:
1. Commercial landscape maintenance
Regular mowing, edging, hedging, garden maintenance, weed control, property presentation and ongoing site care.
2. Tree care, lopping and removal
Tree pruning, lopping, overhanging branch management, storm preparation, tree removal, green waste removal and site clean-up after tree works.
3. Garden restoration and mulching
Garden bed refreshes, mulch installation, plant replacement, soil improvement, weed suppression and visual improvement of common areas.
4. Property clean-ups
Green waste removal, rubbish removal, overgrown area clean-ups, pre-sale clean-ups, pre-lease clean-ups and common area tidy-ups.
5. Tractor slashing and overgrowth control
Vacant blocks, large sites, commercial lots, acreage, fire/overgrowth management and land presentation.
6. Body corporate common area works
Garden improvements, vegetation management, tree trimming, safety improvements, mulch, rubbish removal and common property presentation.
Scope of work
We would like the freelancer to produce a monthly content pack.
Each monthly pack should include:
1. One monthly email newsletter
A professionally written email that can be sent to existing customers.
The email should include:
A clear subject line
Short introduction
One main service topic
Practical explanation of why the service matters
A call to action to request a quote or book a site inspection
Optional short section promoting related services
2. One new customer outreach email
A shorter email suitable for sending to new prospective commercial clients.
This should be written as a professional B2B introduction, not a generic newsletter.
It should be suitable for property managers, body corporate managers, real estate agents or commercial site managers.
3. Two to four social media posts
Short posts suitable for LinkedIn, Facebook or Google Business Profile.
These should promote the same monthly topic and be written in a professional, practical tone.
4. One short website or blog article
A 400–700 word article based on the monthly campaign topic.
Examples:
Why body corporates should plan tree maintenance before storm season
How regular landscape maintenance improves commercial property presentation
When commercial sites should consider tractor slashing
Why garden restoration is a cost-effective way to improve common areas
5. Optional flyer or Canva content brief
A simple one-page flyer concept or Canva design brief that we can use for a PDF or email attachment.
The freelancer does not necessarily need to be a graphic designer, but design skills would be a bonus.
Suggested monthly campaign topics
The freelancer can use these themes as a starting point:
MonthCampaign topic
January New year commercial property clean-ups
February Storm season tree care and branch management
March Garden restoration and site presentation
April Tree lopping and canopy clearance
May Mulching and weed suppression
June Tractor slashing and vacant land control
July Tree removal and vegetation safety works
August Pre-sale and pre-lease property presentation
September Spring fertilising and landscape rejuvenation
October Green waste and rubbish removal
November Storm preparation for trees and overgrowth
December End-of-year commercial property tidy-ups
Tone and style
The writing should be:
Professional
Clear
Practical
Trustworthy
Commercially focused
Easy for property managers to understand
Not too casual
Not full of marketing fluff
Written in Australian English
The content should position Nelson Commercial Services as reliable, responsive and capable of handling commercial outdoor maintenance problems.
Avoid overly salesy language such as “limited time offer,” “unbeatable prices” or “best in Brisbane.”
Preferred tone:
Practical, professional and helpful — like a reliable contractor explaining how they can solve a property maintenance issue.
Calls to action
Each piece of content should encourage the reader to take one of the following actions:
Request a quote
Book a site inspection
Ask about adding a service to their current maintenance schedule
Contact Nelson Commercial Services to discuss their property
Send through photos of the site for initial review
Example CTA:
If your commercial site or common area needs tree care, clean-up works or ongoing landscape maintenance, contact Nelson Commercial Services to arrange a quote or site inspection.
Material we can provide
We can provide the freelancer with:
Business service list
Website copy or brochures if available
Photos from completed jobs
Before and after images
Notes from recent jobs
Examples of quotes or service descriptions
Brand colours and logo
Contact details
Target customer types
The freelancer should be able to turn rough job notes and photos into polished marketing content.
Monthly workflow
We would like the freelancer to follow this process each month:
Confirm the monthly campaign topic.
Review any job photos, notes or service details we provide.
Draft the monthly email, outreach email, social posts and article.
Allow one round of revisions.
Provide final copy ready to use in email marketing software, website and social media.
Suggest subject lines and preview text for email campaigns.
Required experience
The ideal freelancer will have experience with:
B2B copywriting
Email marketing
Service-based businesses
Trades, property, construction, landscaping or facilities management
Australian business writing
Writing for commercial decision-makers
Creating monthly content calendars
Turning job photos and rough notes into case studies or promotional content
Experience with Canva, Mailchimp, Brevo, HubSpot or similar platforms would be helpful but is not essential.
Deliverables each month
Please quote based on providing the following monthly deliverables:
One customer email newsletter
One new prospect outreach email
Two to four social media posts
One 400–700 word blog or website article
Three to five email subject line options
One round of revisions
Please also advise whether you can assist with uploading/scheduling content into Mailchimp, Brevo, HubSpot or another email marketing platform.
What to include in your proposal
Please include:
Relevant examples of B2B email marketing or service business content
Experience with trades, property, landscaping, construction or facilities clients
Your proposed monthly price
What is included in your monthly package
Turnaround time each month
Whether you can also assist with Canva design or email platform setup
Any recommendations for improving our monthly marketing process
Starting project
For the first month, we would like to create a campaign around:
Tree Care, Lopping, Removal and Storm Preparation for Commercial Properties
The target audience will be:
Body corporate managers
Strata managers
Commercial property managers
Real estate agents
Facilities managers
The goal is to generate enquiries for tree care, lopping, tree removal, branch management, green waste removal and general site clean-up works before storm season or before overgrown vegetation becomes a problem.