Mid-Senior B2B Media Buyer
Budget: $30 – $250 USD
**LinkedIn Ads & Google Ads**
MedSoft is looking for an experienced **B2B Media Buyer** to plan, manage, and optimize paid advertising campaigns targeting companies and decision-makers in the United States.
The ideal candidate must have proven experience generating qualified leads for B2B services and managing advertising budgets efficiently.
**Key Responsibilities*
* Plan, launch, and manage LinkedIn Ads and Google Ads campaigns.
* Target U.S. companies and decision-makers such as founders, CEOs, CTOs, CIOs, and engineering leaders.
* Build campaigns for services including:
* Custom software development
* Software development outsourcing
* Staff augmentation and dedicated engineering teams
* AI and automation solutions
* MedTech and healthcare software
* QA, DevOps, and engineering services
* Conduct keyword and audience research.
* Manage targeting, negative keywords, bidding, retargeting, and budget allocation.
* Test audiences, advertisements, offers, and landing pages.
* Coordinate with the marketing and design teams on campaign copy and creative requirements.
* Monitor lead quality and optimize campaigns based on qualified leads, meetings, and business opportunities—not clicks alone.
* Provide clear weekly and monthly performance reports.
**Required Experience*
* Proven experience managing both **LinkedIn Ads and Google Ads**, especially Google Search campaigns.
* Previous experience with **B2B lead-generation campaigns targeting the U.S. market**.
* Strong knowledge of GA4, Google Tag Manager, conversion tracking, LinkedIn Insight Tag, and retargeting.
* Ability to manage limited budgets carefully and reduce irrelevant traffic.
* Understanding of qualified leads, sales funnels, landing-page optimization, and campaign attribution.
* Strong analytical and reporting skills.
* Good written and spoken English.
Experience with software development, SaaS, IT outsourcing, AI, or technology services is strongly preferred.
**Application Requirements*
Applicants must provide:
* Examples of LinkedIn Ads and Google Ads campaigns they personally managed.
* Details of the markets, audiences, objectives, and budgets involved.
* Results such as cost per lead, qualified leads, conversion rates, meetings, or sales opportunities.
* A clear explanation of their role in each campaign.
* Screenshots, dashboards, case studies, or anonymized reports supporting their results.
Applications without evidence of relevant B2B advertising experience will not be considered.
MedSoft is looking for an experienced **B2B Media Buyer** to plan, manage, and optimize paid advertising campaigns targeting companies and decision-makers in the United States.
The ideal candidate must have proven experience generating qualified leads for B2B services and managing advertising budgets efficiently.
**Key Responsibilities*
* Plan, launch, and manage LinkedIn Ads and Google Ads campaigns.
* Target U.S. companies and decision-makers such as founders, CEOs, CTOs, CIOs, and engineering leaders.
* Build campaigns for services including:
* Custom software development
* Software development outsourcing
* Staff augmentation and dedicated engineering teams
* AI and automation solutions
* MedTech and healthcare software
* QA, DevOps, and engineering services
* Conduct keyword and audience research.
* Manage targeting, negative keywords, bidding, retargeting, and budget allocation.
* Test audiences, advertisements, offers, and landing pages.
* Coordinate with the marketing and design teams on campaign copy and creative requirements.
* Monitor lead quality and optimize campaigns based on qualified leads, meetings, and business opportunities—not clicks alone.
* Provide clear weekly and monthly performance reports.
**Required Experience*
* Proven experience managing both **LinkedIn Ads and Google Ads**, especially Google Search campaigns.
* Previous experience with **B2B lead-generation campaigns targeting the U.S. market**.
* Strong knowledge of GA4, Google Tag Manager, conversion tracking, LinkedIn Insight Tag, and retargeting.
* Ability to manage limited budgets carefully and reduce irrelevant traffic.
* Understanding of qualified leads, sales funnels, landing-page optimization, and campaign attribution.
* Strong analytical and reporting skills.
* Good written and spoken English.
Experience with software development, SaaS, IT outsourcing, AI, or technology services is strongly preferred.
**Application Requirements*
Applicants must provide:
* Examples of LinkedIn Ads and Google Ads campaigns they personally managed.
* Details of the markets, audiences, objectives, and budgets involved.
* Results such as cost per lead, qualified leads, conversion rates, meetings, or sales opportunities.
* A clear explanation of their role in each campaign.
* Screenshots, dashboards, case studies, or anonymized reports supporting their results.
Applications without evidence of relevant B2B advertising experience will not be considered.