Meta Advertising Specialist Needed for Radio Network
Budget: $50 – $500 USD
Job Posting: Meta Advertising Expert for B2B & DTC Campaigns at Outdoor Radio Network (ORN)
Job Title: Meta Advertising Manager
Project Type: Immediate Campaign Management and Strategy Development
Location: Remote
Type: Freelance, Full-Time Contract (with potential for long-term collaboration)
About Us:
Outdoor Radio Network (ORN) is America’s first-ever 24/7 live radio station dedicated to outdoor talk and storytelling, broadcasting nationwide on iHeartRadio and streaming globally across top platforms. We are the go-to destination for outdoor enthusiasts and provide engaging programming on topics like hunting, fishing, adventure travel, conservation, and outdoor gear.
We are looking for a Meta Advertising Expert to help sell our B2B ad space inventory valued at $2.3M to small businesses, and also drive our DTC app subscription sales with a $10M inventory for an upcoming product launch this fall. Your role will be crucial in using Meta’s powerful ad tools to optimize the sale of our ad space and subscription product.
Responsibilities:
B2B Campaign (Selling Ad Space to Small Businesses):
Targeting Strategy: Develop and execute a Meta advertising strategy to identify and reach small businesses within the outdoor, travel, conservation, and related industries that would benefit from advertising on Outdoor Radio Network.
Campaign Setup and Management: Set up, launch, and manage Meta ad campaigns that effectively sell $2.3M in B2B ad space inventory, focusing on generating leads and converting small businesses that align with ORN’s outdoor-centric audience.
Creative Development: Collaborate with our design team (or assist in creating assets) to produce ads that highlight the unique benefits of advertising on ORN, showcasing our engaged audience of outdoor enthusiasts.
Lead Generation: Drive B2B leads and help convert them into clients, ensuring that businesses understand the value of reaching outdoor enthusiasts through our network.
Budget Management: Effectively manage the ad spend, optimizing the use of Meta platforms to maximize ROI for ad space sales.
Analytics & Reporting: Monitor campaign performance, generate regular reports, and provide actionable insights to optimize results.
DTC Product Launch Campaign (App Subscriptions):
Targeting Strategy: Design a Meta ad strategy that targets outdoor enthusiasts and individuals who resonate with our programming and lifestyle content, driving awareness and app subscriptions for the new DTC app launching this fall.
Campaign Setup and Management: Manage the launch and ongoing optimization of Meta campaigns to drive app installs and subscriptions.
Creative Development: Collaborate with the content and design teams to create compelling ads that resonate with our outdoor-loving audience and highlight the unique value of our DTC app.
Customer Journey Mapping: Build Meta campaigns that guide potential customers through the journey from awareness to download and subscription.
A/B Testing & Optimization: Conduct A/B testing for creatives, copy, targeting, and bidding to ensure optimal ad performance.
Conversion Tracking: Set up and optimize Facebook Pixel and other tracking mechanisms to monitor app installs, sign-ups, and overall campaign performance.
Analytics & Reporting:
Regularly track, analyze, and report on key performance metrics for both B2B ad space and DTC app subscription campaigns.
Share insights with internal teams and stakeholders on campaign performance and suggest strategies for further optimization.
Continuously monitor for underperforming campaigns and make necessary adjustments in real-time.
Optimization & Scaling:
Scale successful campaigns to maximize results, driving more B2B sales and app subscriptions while maintaining cost-efficiency.
Optimize targeting, bidding strategies, and creatives to improve campaign effectiveness across Meta platforms.
Work to ensure the $2.3M in B2B ad space inventory and $10M in DTC app inventory are used effectively and efficiently.
Skills & Qualifications:
Meta Ads Expertise: Deep experience with Meta advertising platforms (Facebook, Instagram, Messenger) and a proven track record of managing successful B2B and DTC campaigns.
B2B Sales Experience: Solid experience in B2B lead generation, especially in selling advertising solutions to small and medium-sized businesses in the outdoor, travel, and related industries.
DTC Campaigns: Demonstrated success in running DTC campaigns for apps or consumer products, including acquisition strategies, conversion funnels, and scaling.
Creative Collaboration: Strong ability to collaborate with creative teams to produce compelling ad creatives that resonate with the target audience.
Analytics & Optimization: Proficient in using Facebook Pixel, Google Analytics, and other tools to track and optimize campaigns.
Data-Driven Decision-Making: Excellent analytical skills to interpret data and use insights to improve and optimize campaigns.
Communication Skills: Strong verbal and written communication skills to effectively report campaign performance and collaborate with teams.
Required Tools & Platforms Experience:
Meta Ads Manager
Facebook Analytics & Reporting Tools
Facebook Pixel & Conversions API
A/B Testing Platforms
CRM Systems (for lead tracking)
Additional Information:
The DTC app launch will require a fast-paced timeline, so quick execution is essential.
Candidates should be comfortable working independently, with an ability to manage multiple campaigns while keeping internal teams informed.
The role offers potential for long-term collaboration as we continue to grow and expand ORN’s digital footprint.
Deliverables:
Fully managed Meta ad campaigns for both B2B ad space sales and DTC app subscriptions, optimized to maximize lead generation, conversions, and engagement.
Regular performance tracking and reporting with actionable insights.
Periodic recommendations for scaling successful campaigns and improving underperforming ones.
Final reports with recommendations for future Meta ad strategies.
How to Apply:
Please submit your proposal with:
A summary of your relevant experience, particularly in B2B ad sales and DTC app campaigns.
A portfolio or case studies of similar campaigns you’ve managed.
An estimated timeline for campaign setup, optimization, and reporting.
Your Project-Based rate.
We are looking to move quickly, so please include your availability and any initial thoughts on how you would approach this project.
Job Title: Meta Advertising Manager
Project Type: Immediate Campaign Management and Strategy Development
Location: Remote
Type: Freelance, Full-Time Contract (with potential for long-term collaboration)
About Us:
Outdoor Radio Network (ORN) is America’s first-ever 24/7 live radio station dedicated to outdoor talk and storytelling, broadcasting nationwide on iHeartRadio and streaming globally across top platforms. We are the go-to destination for outdoor enthusiasts and provide engaging programming on topics like hunting, fishing, adventure travel, conservation, and outdoor gear.
We are looking for a Meta Advertising Expert to help sell our B2B ad space inventory valued at $2.3M to small businesses, and also drive our DTC app subscription sales with a $10M inventory for an upcoming product launch this fall. Your role will be crucial in using Meta’s powerful ad tools to optimize the sale of our ad space and subscription product.
Responsibilities:
B2B Campaign (Selling Ad Space to Small Businesses):
Targeting Strategy: Develop and execute a Meta advertising strategy to identify and reach small businesses within the outdoor, travel, conservation, and related industries that would benefit from advertising on Outdoor Radio Network.
Campaign Setup and Management: Set up, launch, and manage Meta ad campaigns that effectively sell $2.3M in B2B ad space inventory, focusing on generating leads and converting small businesses that align with ORN’s outdoor-centric audience.
Creative Development: Collaborate with our design team (or assist in creating assets) to produce ads that highlight the unique benefits of advertising on ORN, showcasing our engaged audience of outdoor enthusiasts.
Lead Generation: Drive B2B leads and help convert them into clients, ensuring that businesses understand the value of reaching outdoor enthusiasts through our network.
Budget Management: Effectively manage the ad spend, optimizing the use of Meta platforms to maximize ROI for ad space sales.
Analytics & Reporting: Monitor campaign performance, generate regular reports, and provide actionable insights to optimize results.
DTC Product Launch Campaign (App Subscriptions):
Targeting Strategy: Design a Meta ad strategy that targets outdoor enthusiasts and individuals who resonate with our programming and lifestyle content, driving awareness and app subscriptions for the new DTC app launching this fall.
Campaign Setup and Management: Manage the launch and ongoing optimization of Meta campaigns to drive app installs and subscriptions.
Creative Development: Collaborate with the content and design teams to create compelling ads that resonate with our outdoor-loving audience and highlight the unique value of our DTC app.
Customer Journey Mapping: Build Meta campaigns that guide potential customers through the journey from awareness to download and subscription.
A/B Testing & Optimization: Conduct A/B testing for creatives, copy, targeting, and bidding to ensure optimal ad performance.
Conversion Tracking: Set up and optimize Facebook Pixel and other tracking mechanisms to monitor app installs, sign-ups, and overall campaign performance.
Analytics & Reporting:
Regularly track, analyze, and report on key performance metrics for both B2B ad space and DTC app subscription campaigns.
Share insights with internal teams and stakeholders on campaign performance and suggest strategies for further optimization.
Continuously monitor for underperforming campaigns and make necessary adjustments in real-time.
Optimization & Scaling:
Scale successful campaigns to maximize results, driving more B2B sales and app subscriptions while maintaining cost-efficiency.
Optimize targeting, bidding strategies, and creatives to improve campaign effectiveness across Meta platforms.
Work to ensure the $2.3M in B2B ad space inventory and $10M in DTC app inventory are used effectively and efficiently.
Skills & Qualifications:
Meta Ads Expertise: Deep experience with Meta advertising platforms (Facebook, Instagram, Messenger) and a proven track record of managing successful B2B and DTC campaigns.
B2B Sales Experience: Solid experience in B2B lead generation, especially in selling advertising solutions to small and medium-sized businesses in the outdoor, travel, and related industries.
DTC Campaigns: Demonstrated success in running DTC campaigns for apps or consumer products, including acquisition strategies, conversion funnels, and scaling.
Creative Collaboration: Strong ability to collaborate with creative teams to produce compelling ad creatives that resonate with the target audience.
Analytics & Optimization: Proficient in using Facebook Pixel, Google Analytics, and other tools to track and optimize campaigns.
Data-Driven Decision-Making: Excellent analytical skills to interpret data and use insights to improve and optimize campaigns.
Communication Skills: Strong verbal and written communication skills to effectively report campaign performance and collaborate with teams.
Required Tools & Platforms Experience:
Meta Ads Manager
Facebook Analytics & Reporting Tools
Facebook Pixel & Conversions API
A/B Testing Platforms
CRM Systems (for lead tracking)
Additional Information:
The DTC app launch will require a fast-paced timeline, so quick execution is essential.
Candidates should be comfortable working independently, with an ability to manage multiple campaigns while keeping internal teams informed.
The role offers potential for long-term collaboration as we continue to grow and expand ORN’s digital footprint.
Deliverables:
Fully managed Meta ad campaigns for both B2B ad space sales and DTC app subscriptions, optimized to maximize lead generation, conversions, and engagement.
Regular performance tracking and reporting with actionable insights.
Periodic recommendations for scaling successful campaigns and improving underperforming ones.
Final reports with recommendations for future Meta ad strategies.
How to Apply:
Please submit your proposal with:
A summary of your relevant experience, particularly in B2B ad sales and DTC app campaigns.
A portfolio or case studies of similar campaigns you’ve managed.
An estimated timeline for campaign setup, optimization, and reporting.
Your Project-Based rate.
We are looking to move quickly, so please include your availability and any initial thoughts on how you would approach this project.