Meta Ads Specialist for Lead Generation management
Budget: €12 – €18 EUR
We are looking for an experienced Meta Ads (Facebook & Instagram) specialist to work with us on improving and scaling our B2B inbound lead generation campaigns.
This is not a content creation role.
We already produce:
Ad copy
Creatives (graphics, animations)
Landing logic
What we need is someone who deeply understands how Meta’s advertising platform works today (2026) and can help us diagnose, optimise, and manage campaigns that generate qualified leads in ___Europe___.
Current Situation
We successfully ran campaigns last autumn. Then we paused it and restarted. Now currently performance has dropped significantly.
Previously: steady lead flow with about 50 leads per month.
Now: ~2 leads per week
Same or similar campaigns no longer perform
Meta’s platform changes frequently, and we suspect:
- Targeting issues
- Campaign structure problems
- Algorithm / optimisation changes
- Or tracking / signal degradation
We need help identifying what is actually broken and fixing it.
Scope of Work
Audit existing Meta ad account and campaigns
Identify bottlenecks in lead generation performance
Optimise campaign structure (CBO, ABO, etc.)
Improve targeting and audience logic (EU B2B context)
Ensure tracking and conversion signals work correctly
Ongoing campaign management and iteration
You will not be responsible for:
Writing ad copy
Designing creatives
Requirements
Strong hands-on experience with Meta Ads (FB + Instagram)
Proven experience in B2B lead generation campaigns
Understanding of European market (GDPR, tracking limitations, etc.)
Ability to diagnose performance issues (not just “run ads”)
Comfortable working collaboratively (pair working)
Bonus:
Experience with lead forms vs landing page conversions
Experience with CRM / lead pipelines
Familiarity with API-based tracking or advanced setups
Working Style
Close collaboration directly with me (pair working with Teams meeting)
Working hours aligned with Helsinki time (EET / EEST)
Occasional Saturday morning sessions preferred
This is an hourly role with ongoing potential
How to Apply
Please include:
A short description of your experience with B2B Meta lead generation
Example of a campaign you improved (what was wrong and what you fixed)
Your hourly rate
Your availability (especially regarding European time zones)
Important
We are specifically looking for someone who:
Understands that Meta changes constantly and keeps up with them.
Can adapt and troubleshoot, not just follow old playbooks
Is comfortable saying: “this is likely the actual problem”
This is not a content creation role.
We already produce:
Ad copy
Creatives (graphics, animations)
Landing logic
What we need is someone who deeply understands how Meta’s advertising platform works today (2026) and can help us diagnose, optimise, and manage campaigns that generate qualified leads in ___Europe___.
Current Situation
We successfully ran campaigns last autumn. Then we paused it and restarted. Now currently performance has dropped significantly.
Previously: steady lead flow with about 50 leads per month.
Now: ~2 leads per week
Same or similar campaigns no longer perform
Meta’s platform changes frequently, and we suspect:
- Targeting issues
- Campaign structure problems
- Algorithm / optimisation changes
- Or tracking / signal degradation
We need help identifying what is actually broken and fixing it.
Scope of Work
Audit existing Meta ad account and campaigns
Identify bottlenecks in lead generation performance
Optimise campaign structure (CBO, ABO, etc.)
Improve targeting and audience logic (EU B2B context)
Ensure tracking and conversion signals work correctly
Ongoing campaign management and iteration
You will not be responsible for:
Writing ad copy
Designing creatives
Requirements
Strong hands-on experience with Meta Ads (FB + Instagram)
Proven experience in B2B lead generation campaigns
Understanding of European market (GDPR, tracking limitations, etc.)
Ability to diagnose performance issues (not just “run ads”)
Comfortable working collaboratively (pair working)
Bonus:
Experience with lead forms vs landing page conversions
Experience with CRM / lead pipelines
Familiarity with API-based tracking or advanced setups
Working Style
Close collaboration directly with me (pair working with Teams meeting)
Working hours aligned with Helsinki time (EET / EEST)
Occasional Saturday morning sessions preferred
This is an hourly role with ongoing potential
How to Apply
Please include:
A short description of your experience with B2B Meta lead generation
Example of a campaign you improved (what was wrong and what you fixed)
Your hourly rate
Your availability (especially regarding European time zones)
Important
We are specifically looking for someone who:
Understands that Meta changes constantly and keeps up with them.
Can adapt and troubleshoot, not just follow old playbooks
Is comfortable saying: “this is likely the actual problem”