Meta Ads Pro for B2B Lead Generation

Seeking Experienced Meta Ads Specialist (B2B Lead Gen for Agency & AI Receptionist / Smart Websites)

Project Description:

We run an agency serving home service contractors (plumbers, HVAC, roofers, electricians, etc.) across the USA. We build and manage custom AI Agents (such as 24/7 AI phone receptionists) paired with high-converting smart websites.

We are looking for a sharp, results-driven Meta Ads Specialist (Facebook & Instagram) to set up, scale, and manage our direct-response B2B lead generation campaigns to sign up local contractor clients.

What You Will Be Doing

Campaign Setup & Strategy: Structuring and launching direct-response ad sets targeting US-based home service business owners.
Ad Creative & Copy Testing: Testing hooks, visual creatives (1:1, 4:5), and angle strategies that convert busy contractors.
Optimization & Scaling: Daily monitoring, managing cost per lead (CPL), and scaling winning ad sets efficiently.

Requirements (Please Read Before Applying)

1. Proven Niche Experience: You MUST have direct experience running Meta Ads specifically targeting local US home service contractors or B2B home-services agency offers.
2. Real Proof Required: When applying, provide REAL PROOF (screenshots, case studies, or campaign walk-throughs) showing previous lead gen success targeting business owners or contractors.
3. Tracking & Funnel Knowledge: Familiarity with tracking conversion events (checkout, form submits) and building custom/lookalike audiences.

How to Apply

In your response, please answer these 3 quick questions:

1. What is the average CPL or cost-per-acquisition you’ve achieved on previous contractor/B2B campaigns?
2. Briefly describe the visual hooks or copy angles that worked best for you when targeting tradesmen/contractors.
3. Attach or link your case studies / proof of results. (Generic responses without proof will be ignored).