Marketo Nurture Stream Setup
Budget: £36 – £0 GBP
I'm looking for an experienced Marketo expert to help tidy up our automations. We need an experienced admin to help us with:
1. Setup Audit & Restructuring
Our Marketo Admin Center is currently underutilized and lacks organization. We have been cloning programs without a structured approach, resulting in layers of complexity and inefficiencies. We need a thorough audit of our current setup and a strategic restructuring plan to:
• Simplify and standardize program architecture.
• Implement best practices, including the use of a single, centralized form that supports UTM tracking for consistent attribution.
• Import new IFS (our parent company) templates and make sure they work.
2. Marketo Scoring Optimization
Our existing lead scoring model is not functioning as intended, posing a significant risk. Qualified leads are not being identified or routed to sales in a timely manner, which necessitates manual intervention. We require support to:
• Diagnose and fix issues within the current scoring logic.
• Test and help us optimise the scoring framework to accurately reflect engagement and intent signals.
• This will ensure alignment between Marketing and Sales on scoring thresholds and lead handoff processes.
3. Centralized Reporting & Campaign Analytics
We aim to enhance visibility into campaign performance by establishing a centralized Power BI dashboard. The goal is to enable stakeholders to:
• Enter a campaign name and instantly access key metrics such as emails sent, opens, clicks, conversions, etc.
• Ensure data consistency across sources and streamline access to actionable insights for ongoing optimization.
Please provide examples of similar work done and relevant certifications.
1. Setup Audit & Restructuring
Our Marketo Admin Center is currently underutilized and lacks organization. We have been cloning programs without a structured approach, resulting in layers of complexity and inefficiencies. We need a thorough audit of our current setup and a strategic restructuring plan to:
• Simplify and standardize program architecture.
• Implement best practices, including the use of a single, centralized form that supports UTM tracking for consistent attribution.
• Import new IFS (our parent company) templates and make sure they work.
2. Marketo Scoring Optimization
Our existing lead scoring model is not functioning as intended, posing a significant risk. Qualified leads are not being identified or routed to sales in a timely manner, which necessitates manual intervention. We require support to:
• Diagnose and fix issues within the current scoring logic.
• Test and help us optimise the scoring framework to accurately reflect engagement and intent signals.
• This will ensure alignment between Marketing and Sales on scoring thresholds and lead handoff processes.
3. Centralized Reporting & Campaign Analytics
We aim to enhance visibility into campaign performance by establishing a centralized Power BI dashboard. The goal is to enable stakeholders to:
• Enter a campaign name and instantly access key metrics such as emails sent, opens, clicks, conversions, etc.
• Ensure data consistency across sources and streamline access to actionable insights for ongoing optimization.
Please provide examples of similar work done and relevant certifications.