Marketing Operations & B2B Lead Generation Specialist
Budget: $30 – $80 USD
About Lane Automotive
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
About the Role
We are looking for a Marketing Operations & B2B Lead Generation Specialist to help build and scale our outbound marketing engine.
This is a hands-on execution role focused on:
B2B data sourcing and list building
Multi-channel campaign execution
CRM operations
AI tools and workflow automation
Freelancer coordination
You will help improve marketing efficiency, campaign execution, and lead generation systems over time. This is not an admin-only role. We need someone who can execute independently, improve workflows, and support scalable growth.
Engagement Details
Type: Freelance / Contract-based
Location: Remote (Global)
Workload: 15–30 hours/week
Duration: Long-term preferred
Timezone: U.S.-focused collaboration preferred
Key Responsibilities
1. B2B Data Sourcing & List Building
Research reliable B2B data sources
Build targeted prospect lists for outbound campaigns
Clean, normalize, deduplicate, and enrich lead data
Segment lists based on campaign needs and audience priorities
Maintain high data accuracy and usability
2. CRM Operations
Maintain and organize CRM databases
Update records, fields, and campaign-related segments
Keep CRM data clean and usable for outreach and reporting
Support lead tracking and database hygiene
3. Campaign Execution
Support and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Assist with setup, monitoring, optimization, and reporting
Coordinate campaign execution with content, creative, and landing page needs
4. Outbound Marketing & Lead Generation
Execute email campaigns, drip sequences, and outbound workflows
Improve prospecting systems through better data and process design
Help create repeatable lead generation systems
5. CMS & Content Support
Publish or update content across website, email, and social channels
Update landing pages using WordPress, HubSpot CMS, or similar tools
Coordinate with developers or technical support when needed
6. AI Tools & Automation
Use AI tools daily to improve speed and output quality
Build workflows using Zapier, Make, CRM logic, and related tools
Reduce manual work through automation and process improvement
7. Freelancer Coordination
Coordinate freelancers across design, video, copywriting, SEO, or related support
Manage assignments, follow-up, and delivery flow
Keep contributors aligned with campaign priorities and deadlines
Workflow
Daily
Data sourcing and list building
Campaign monitoring and execution
AI-assisted workflows
CRM and freelancer coordination
Weekly
Campaign analysis
CRM updates and segmentation
Reporting and execution follow-up
Monthly
Performance reporting
Strategy optimization
Automation improvements
Workflow refinement
Deliverables
Clean and structured prospect databases
Executed marketing campaigns
CRM updates and segmentation
Automation workflows
Weekly performance reports
Monthly strategic recommendations
KPIs
Lead quality and conversion rate
CPA and ROAS where applicable
Data accuracy and CRM quality
Campaign performance growth
Workflow efficiency and automation level
Tools & Platforms
Likely tools include:
Google Ads
Meta Ads
LinkedIn Ads
Google Sheets
HubSpot or similar CRM
WordPress / HubSpot CMS
Ahrefs / SEMrush
Slack
Notion
Zapier
Make
AI tools for execution and optimization
What We’re Looking For
2+ years in B2B marketing, marketing operations, lead generation, or similar roles
Strong hands-on experience with list building and data sourcing
Experience using AI tools in daily workflows
Experience with Zapier, Make, and workflow automation
Experience with Google Ads, Meta Ads, and LinkedIn Ads
Familiarity with HubSpot or similar CRM systems
Strong Excel / Google Sheets skills
Ability to coordinate freelancers and manage execution flow
Strong attention to detail and ability to work independently
Nice to Have
Experience in automotive, ecommerce, aftermarket, or wholesale distribution
Experience supporting both B2B and B2C environments
Experience with landing pages, CMS publishing, or reporting dashboards
Compensation
$30–$80/hour based on experience and performance
Performance-based bonus potential
Flexible workload
Long-term growth opportunity
Benefits
Fully remote work
Flexible schedule
AI-driven working environment
Access to tools and freelancer support
Opportunity to grow into a broader Marketing Lead or Operations Lead role
How to Apply
Please include:
A short introduction
Your experience with B2B list building and data sourcing
Your experience using AI tools in daily workflows
Examples of automation workflows you have built
Your experience with Google Ads, Meta Ads, and LinkedIn Ads
Your experience with HubSpot or similar CRM systems
Your hourly rate and weekly availability
Hiring Contact
Hiring Contact: David Parker
Title: HR / Talent Acquisition
Company: Lane Automotive
Company Website: Lane Automotive website provided in the source material
Headquarters: Watervliet, Michigan, United States
Office Location: Remote.
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
About the Role
We are looking for a Marketing Operations & B2B Lead Generation Specialist to help build and scale our outbound marketing engine.
This is a hands-on execution role focused on:
B2B data sourcing and list building
Multi-channel campaign execution
CRM operations
AI tools and workflow automation
Freelancer coordination
You will help improve marketing efficiency, campaign execution, and lead generation systems over time. This is not an admin-only role. We need someone who can execute independently, improve workflows, and support scalable growth.
Engagement Details
Type: Freelance / Contract-based
Location: Remote (Global)
Workload: 15–30 hours/week
Duration: Long-term preferred
Timezone: U.S.-focused collaboration preferred
Key Responsibilities
1. B2B Data Sourcing & List Building
Research reliable B2B data sources
Build targeted prospect lists for outbound campaigns
Clean, normalize, deduplicate, and enrich lead data
Segment lists based on campaign needs and audience priorities
Maintain high data accuracy and usability
2. CRM Operations
Maintain and organize CRM databases
Update records, fields, and campaign-related segments
Keep CRM data clean and usable for outreach and reporting
Support lead tracking and database hygiene
3. Campaign Execution
Support and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Assist with setup, monitoring, optimization, and reporting
Coordinate campaign execution with content, creative, and landing page needs
4. Outbound Marketing & Lead Generation
Execute email campaigns, drip sequences, and outbound workflows
Improve prospecting systems through better data and process design
Help create repeatable lead generation systems
5. CMS & Content Support
Publish or update content across website, email, and social channels
Update landing pages using WordPress, HubSpot CMS, or similar tools
Coordinate with developers or technical support when needed
6. AI Tools & Automation
Use AI tools daily to improve speed and output quality
Build workflows using Zapier, Make, CRM logic, and related tools
Reduce manual work through automation and process improvement
7. Freelancer Coordination
Coordinate freelancers across design, video, copywriting, SEO, or related support
Manage assignments, follow-up, and delivery flow
Keep contributors aligned with campaign priorities and deadlines
Workflow
Daily
Data sourcing and list building
Campaign monitoring and execution
AI-assisted workflows
CRM and freelancer coordination
Weekly
Campaign analysis
CRM updates and segmentation
Reporting and execution follow-up
Monthly
Performance reporting
Strategy optimization
Automation improvements
Workflow refinement
Deliverables
Clean and structured prospect databases
Executed marketing campaigns
CRM updates and segmentation
Automation workflows
Weekly performance reports
Monthly strategic recommendations
KPIs
Lead quality and conversion rate
CPA and ROAS where applicable
Data accuracy and CRM quality
Campaign performance growth
Workflow efficiency and automation level
Tools & Platforms
Likely tools include:
Google Ads
Meta Ads
LinkedIn Ads
Google Sheets
HubSpot or similar CRM
WordPress / HubSpot CMS
Ahrefs / SEMrush
Slack
Notion
Zapier
Make
AI tools for execution and optimization
What We’re Looking For
2+ years in B2B marketing, marketing operations, lead generation, or similar roles
Strong hands-on experience with list building and data sourcing
Experience using AI tools in daily workflows
Experience with Zapier, Make, and workflow automation
Experience with Google Ads, Meta Ads, and LinkedIn Ads
Familiarity with HubSpot or similar CRM systems
Strong Excel / Google Sheets skills
Ability to coordinate freelancers and manage execution flow
Strong attention to detail and ability to work independently
Nice to Have
Experience in automotive, ecommerce, aftermarket, or wholesale distribution
Experience supporting both B2B and B2C environments
Experience with landing pages, CMS publishing, or reporting dashboards
Compensation
$30–$80/hour based on experience and performance
Performance-based bonus potential
Flexible workload
Long-term growth opportunity
Benefits
Fully remote work
Flexible schedule
AI-driven working environment
Access to tools and freelancer support
Opportunity to grow into a broader Marketing Lead or Operations Lead role
How to Apply
Please include:
A short introduction
Your experience with B2B list building and data sourcing
Your experience using AI tools in daily workflows
Examples of automation workflows you have built
Your experience with Google Ads, Meta Ads, and LinkedIn Ads
Your experience with HubSpot or similar CRM systems
Your hourly rate and weekly availability
Hiring Contact
Hiring Contact: David Parker
Title: HR / Talent Acquisition
Company: Lane Automotive
Company Website: Lane Automotive website provided in the source material
Headquarters: Watervliet, Michigan, United States
Office Location: Remote.