Marketing Operations & B2B Lead Generation Specialist (Freelance) – Remote
Budget: $50 – $100 USD
About Us
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
Position Overview (Job Description)
We are looking for a Marketing Operations & B2B Lead Generation Specialist to manage and scale our outbound marketing engine.
This role is highly execution-focused and centers around:
B2B data sourcing and list building
Multi-channel campaign execution
AI-driven marketing and automation
Your top priority is to:
Build and maintain high-quality prospect lists
Execute and optimize campaigns across multiple channels
Improve efficiency through AI and automation
Employment Type
Freelance / Contract-based
Remote (Global)
Long-term collaboration preferred
Expected workload: 15–30 hours/week
Location
Remote
Global candidates welcome
Responsibilities
1. List Generation & Data Management (Top Priority)
Research and identify reliable data sources for B2B prospecting
Build targeted prospect lists across multiple segments and markets
Clean, normalize, deduplicate, and enrich data from various sources
Maintain and update CRM databases
Segment lists based on campaign needs, audience type, and behavior
2. Marketing Operations
Publish and distribute content across:
Website
Social media
Email campaigns
Third-party platforms
Manage and optimize campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
Design and execute:
Email campaigns and drip sequences
Outreach campaigns (cold email / outbound)
Update websites and landing pages using CMS platforms (WordPress, HubSpot, etc.)
Collaborate with developers for website improvements
3. AI, Automation & Workflow Optimization
Use AI tools (ChatGPT, Claude, etc.) daily to accelerate execution
Build automation workflows using:
Zapier
Make
CRM-based automation
Identify manual processes and replace them with automated solutions
Continuously test and adopt new AI tools
4. Freelancer & Project Coordination
Source and manage freelancers:
Designers
Video editors
Copywriters
SEO specialists
Provide clear briefs and ensure quality delivery
Manage timelines and budgets
Daily / Weekly / Monthly Workflow
Daily
Data sourcing and list building
Campaign monitoring and execution
AI-assisted content and workflow automation
Weekly
Campaign performance analysis
CRM updates and segmentation
Coordination with freelancers
Monthly
Performance reporting
Strategy optimization
Automation improvements
Reporting
Weekly performance reports (campaign + data insights)
Monthly strategic reports (growth opportunities + improvements)
Tools: Google Sheets, CRM dashboards, analytics tools
Deliverables
Clean and structured prospect databases
Executed marketing campaigns
Automation workflows
Performance reports
KPIs (Performance Metrics)
Lead quality and conversion rate
Campaign performance (CPA, ROAS)
Data accuracy and usability
Workflow efficiency and automation level
Collaboration
You will work closely with:
Marketing / Growth Lead
Content team
Ads team
External freelancers
Requirements (Experience & Skills)
2+ years in B2B marketing or marketing operations
Proven experience in list building and data sourcing
Strong experience using AI tools in daily workflows
Experience building automation workflows (Zapier, Make, etc.)
Experience with paid ads (Google, Meta, LinkedIn)
Familiarity with CRM systems (HubSpot or similar)
Strong Excel / Google Sheets skills
Ability to manage freelancers and deliver projects
Nice to Have
Background in B2B services
Experience with SEO tools (Ahrefs, SEMrush)
Experience with landing page optimization
Marketing certifications (Google Ads, HubSpot, etc.)
Compensation (Salary & Bonus)
$50 – $100/hour (based on experience and performance)
Flexible workload depending on output
Performance-based incentives available
Long-term growth opportunity
Benefits
Fully remote work
Flexible schedule
AI-driven working environment
Access to tools and freelancer support
Opportunity to grow into a lead marketing role
Application Questions
Have you built B2B prospect lists from multiple data sources?
Do you use AI tools daily in your workflow?
Have you created automation workflows (Zapier, Make, etc.)?
Do you have experience with CRM platforms (HubSpot or similar)?
Have you managed campaigns across Google, Meta, or LinkedIn?
Work Location
Remote
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
Position Overview (Job Description)
We are looking for a Marketing Operations & B2B Lead Generation Specialist to manage and scale our outbound marketing engine.
This role is highly execution-focused and centers around:
B2B data sourcing and list building
Multi-channel campaign execution
AI-driven marketing and automation
Your top priority is to:
Build and maintain high-quality prospect lists
Execute and optimize campaigns across multiple channels
Improve efficiency through AI and automation
Employment Type
Freelance / Contract-based
Remote (Global)
Long-term collaboration preferred
Expected workload: 15–30 hours/week
Location
Remote
Global candidates welcome
Responsibilities
1. List Generation & Data Management (Top Priority)
Research and identify reliable data sources for B2B prospecting
Build targeted prospect lists across multiple segments and markets
Clean, normalize, deduplicate, and enrich data from various sources
Maintain and update CRM databases
Segment lists based on campaign needs, audience type, and behavior
2. Marketing Operations
Publish and distribute content across:
Website
Social media
Email campaigns
Third-party platforms
Manage and optimize campaigns across:
Google Ads
Meta Ads
LinkedIn Ads
Design and execute:
Email campaigns and drip sequences
Outreach campaigns (cold email / outbound)
Update websites and landing pages using CMS platforms (WordPress, HubSpot, etc.)
Collaborate with developers for website improvements
3. AI, Automation & Workflow Optimization
Use AI tools (ChatGPT, Claude, etc.) daily to accelerate execution
Build automation workflows using:
Zapier
Make
CRM-based automation
Identify manual processes and replace them with automated solutions
Continuously test and adopt new AI tools
4. Freelancer & Project Coordination
Source and manage freelancers:
Designers
Video editors
Copywriters
SEO specialists
Provide clear briefs and ensure quality delivery
Manage timelines and budgets
Daily / Weekly / Monthly Workflow
Daily
Data sourcing and list building
Campaign monitoring and execution
AI-assisted content and workflow automation
Weekly
Campaign performance analysis
CRM updates and segmentation
Coordination with freelancers
Monthly
Performance reporting
Strategy optimization
Automation improvements
Reporting
Weekly performance reports (campaign + data insights)
Monthly strategic reports (growth opportunities + improvements)
Tools: Google Sheets, CRM dashboards, analytics tools
Deliverables
Clean and structured prospect databases
Executed marketing campaigns
Automation workflows
Performance reports
KPIs (Performance Metrics)
Lead quality and conversion rate
Campaign performance (CPA, ROAS)
Data accuracy and usability
Workflow efficiency and automation level
Collaboration
You will work closely with:
Marketing / Growth Lead
Content team
Ads team
External freelancers
Requirements (Experience & Skills)
2+ years in B2B marketing or marketing operations
Proven experience in list building and data sourcing
Strong experience using AI tools in daily workflows
Experience building automation workflows (Zapier, Make, etc.)
Experience with paid ads (Google, Meta, LinkedIn)
Familiarity with CRM systems (HubSpot or similar)
Strong Excel / Google Sheets skills
Ability to manage freelancers and deliver projects
Nice to Have
Background in B2B services
Experience with SEO tools (Ahrefs, SEMrush)
Experience with landing page optimization
Marketing certifications (Google Ads, HubSpot, etc.)
Compensation (Salary & Bonus)
$50 – $100/hour (based on experience and performance)
Flexible workload depending on output
Performance-based incentives available
Long-term growth opportunity
Benefits
Fully remote work
Flexible schedule
AI-driven working environment
Access to tools and freelancer support
Opportunity to grow into a lead marketing role
Application Questions
Have you built B2B prospect lists from multiple data sources?
Do you use AI tools daily in your workflow?
Have you created automation workflows (Zapier, Make, etc.)?
Do you have experience with CRM platforms (HubSpot or similar)?
Have you managed campaigns across Google, Meta, or LinkedIn?
Work Location
Remote