B2B Marketing & Communications Manager Needed
Budget: $40 – $80 USD
About Lane Automotive
Lane Automotive is a premier supplier of high-performance automotive parts and accessories serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a six-time recipient of the SEMA Warehouse Distributor of the Year award, we have built a strong reputation through industry expertise, operational strength, and a commitment to performance-driven growth. Our marketing and communications function plays a direct role in supporting revenue, business development, and long-term brand expansion.
About the Role
We are looking for an experienced Marketing & Communications Manager to support our B2B growth, content execution, brand consistency, and business development efforts.
This is a high-impact role for someone who can combine strategic communication thinking with strong hands-on execution. You will work closely with leadership to develop marketing materials, support sales and business development initiatives, manage communication assets, coordinate campaigns, and help elevate how Lane Automotive presents itself across customer, partner, and industry-facing touchpoints.
This opportunity is best suited for a senior-level professional who is comfortable operating across multiple functions, including:
B2B marketing support
Content and communications
Sales enablement materials
Campaign execution
Events and trade show coordination
Brand consistency and messaging alignment
What You’ll Be Responsible For
1. Marketing & Business Development Support
Partner with leadership to execute marketing initiatives that support company growth
Create and refine presentations, proposals, case studies, sales collateral, and other business development materials
Help ensure sales and partner-facing materials are polished, persuasive, and aligned with the brand
2. Content & Communications Execution
Develop and execute internal and external communications content
Maintain consistent brand messaging across key channels and materials
Improve the quality, structure, and effectiveness of company communication assets
3. Marketing Asset Management
You will help manage and maintain a broad range of marketing assets, including:
Brochures
Project sheets
Case studies
Presentations
Photography and video assets
4. Campaigns & Outreach
Coordinate targeted communications and campaign-related deliverables
Support outreach initiatives for customers, partners, and business stakeholders
Help improve engagement and communication effectiveness over time
5. Events & Trade Shows
Support planning and execution for events and trade shows
Coordinate logistics, booth-related materials, schedules, and supporting assets
Ensure a professional and consistent brand presence across event initiatives
6. Performance Tracking & Continuous Improvement
Monitor campaign and communication performance
Track engagement, lead-support outcomes, and overall material effectiveness
Recommend improvements based on business goals and data insights
What We’re Looking For
We are seeking someone with strong senior-level experience in marketing and communications who can balance strategy, organization, and execution.
Required Qualifications
2-8+ years of experience in marketing, communications, content, or brand execution
At least 2 years of experience in leadership, strategic coordination, or cross-functional ownership
Strong background in B2B marketing and business development support
Proven experience creating high-quality marketing materials and communication assets
Excellent writing, editing, and communication skills
Strong project management and stakeholder coordination abilities
Proficiency in Adobe Creative Suite, especially:
InDesign
Illustrator
Photoshop
Bachelor’s degree in Marketing, Business, Communications, or a related field
Preferred Qualifications
Experience in automotive, industrial, aftermarket, or distribution-related industries
Experience supporting trade shows and events
Experience with proposals, RFPs, and sales-support documentation
Tools & Platforms
Preferred familiarity with:
Adobe Creative Suite
Microsoft Office
CRM systems
Email marketing platforms
Slack
Notion
Google Workspace
Engagement Structure
Although this opportunity is being shared on a freelancer platform, this is not a small ad hoc gig. We are looking for someone who can support the business in a long-term, high-ownership capacity, with workload expectations closer to a full-time equivalent engagement.
Role Details
Engagement Type: Long-term contract / freelance engagement
Work Style: On-site in the United States
Collaboration: Directly with VP Marketing or Director of Growth, plus cross-functional teams across marketing, business development, operations, and external partners
This role is ideal for an experienced independent consultant or freelance marketing leader who wants to embed deeply with a growing business and contribute to meaningful commercial outcomes.
What Success Looks Like
In this role, success will include:
Improving the quality and consistency of marketing materials
Strengthening brand and communication alignment
Increasing engagement and support for lead generation efforts
Building scalable systems for communication and marketing execution
Contributing directly to business development outcomes
Compensation
Annualized budget equivalent: USD 130,000 – 190,000
Bonus: Performance-based bonus may be considered based on lead generation support and business impact
Why Join Lane Automotive
This is an opportunity to work with a respected brand in the performance automotive space and play a visible role in shaping how the business communicates, supports revenue growth, and presents itself to customers and partners. If you are a senior marketing and communications professional who enjoys both execution and strategic coordination, we’d love to hear from you.
How to Apply
Please submit:
A short introduction
Relevant experience in marketing, communications, and B2B support
Examples of presentations, marketing materials, case studies, or campaign assets you have created
Any relevant experience in automotive, industrial, or distribution-related businesses
Lane Automotive is a premier supplier of high-performance automotive parts and accessories serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a six-time recipient of the SEMA Warehouse Distributor of the Year award, we have built a strong reputation through industry expertise, operational strength, and a commitment to performance-driven growth. Our marketing and communications function plays a direct role in supporting revenue, business development, and long-term brand expansion.
About the Role
We are looking for an experienced Marketing & Communications Manager to support our B2B growth, content execution, brand consistency, and business development efforts.
This is a high-impact role for someone who can combine strategic communication thinking with strong hands-on execution. You will work closely with leadership to develop marketing materials, support sales and business development initiatives, manage communication assets, coordinate campaigns, and help elevate how Lane Automotive presents itself across customer, partner, and industry-facing touchpoints.
This opportunity is best suited for a senior-level professional who is comfortable operating across multiple functions, including:
B2B marketing support
Content and communications
Sales enablement materials
Campaign execution
Events and trade show coordination
Brand consistency and messaging alignment
What You’ll Be Responsible For
1. Marketing & Business Development Support
Partner with leadership to execute marketing initiatives that support company growth
Create and refine presentations, proposals, case studies, sales collateral, and other business development materials
Help ensure sales and partner-facing materials are polished, persuasive, and aligned with the brand
2. Content & Communications Execution
Develop and execute internal and external communications content
Maintain consistent brand messaging across key channels and materials
Improve the quality, structure, and effectiveness of company communication assets
3. Marketing Asset Management
You will help manage and maintain a broad range of marketing assets, including:
Brochures
Project sheets
Case studies
Presentations
Photography and video assets
4. Campaigns & Outreach
Coordinate targeted communications and campaign-related deliverables
Support outreach initiatives for customers, partners, and business stakeholders
Help improve engagement and communication effectiveness over time
5. Events & Trade Shows
Support planning and execution for events and trade shows
Coordinate logistics, booth-related materials, schedules, and supporting assets
Ensure a professional and consistent brand presence across event initiatives
6. Performance Tracking & Continuous Improvement
Monitor campaign and communication performance
Track engagement, lead-support outcomes, and overall material effectiveness
Recommend improvements based on business goals and data insights
What We’re Looking For
We are seeking someone with strong senior-level experience in marketing and communications who can balance strategy, organization, and execution.
Required Qualifications
2-8+ years of experience in marketing, communications, content, or brand execution
At least 2 years of experience in leadership, strategic coordination, or cross-functional ownership
Strong background in B2B marketing and business development support
Proven experience creating high-quality marketing materials and communication assets
Excellent writing, editing, and communication skills
Strong project management and stakeholder coordination abilities
Proficiency in Adobe Creative Suite, especially:
InDesign
Illustrator
Photoshop
Bachelor’s degree in Marketing, Business, Communications, or a related field
Preferred Qualifications
Experience in automotive, industrial, aftermarket, or distribution-related industries
Experience supporting trade shows and events
Experience with proposals, RFPs, and sales-support documentation
Tools & Platforms
Preferred familiarity with:
Adobe Creative Suite
Microsoft Office
CRM systems
Email marketing platforms
Slack
Notion
Google Workspace
Engagement Structure
Although this opportunity is being shared on a freelancer platform, this is not a small ad hoc gig. We are looking for someone who can support the business in a long-term, high-ownership capacity, with workload expectations closer to a full-time equivalent engagement.
Role Details
Engagement Type: Long-term contract / freelance engagement
Work Style: On-site in the United States
Collaboration: Directly with VP Marketing or Director of Growth, plus cross-functional teams across marketing, business development, operations, and external partners
This role is ideal for an experienced independent consultant or freelance marketing leader who wants to embed deeply with a growing business and contribute to meaningful commercial outcomes.
What Success Looks Like
In this role, success will include:
Improving the quality and consistency of marketing materials
Strengthening brand and communication alignment
Increasing engagement and support for lead generation efforts
Building scalable systems for communication and marketing execution
Contributing directly to business development outcomes
Compensation
Annualized budget equivalent: USD 130,000 – 190,000
Bonus: Performance-based bonus may be considered based on lead generation support and business impact
Why Join Lane Automotive
This is an opportunity to work with a respected brand in the performance automotive space and play a visible role in shaping how the business communicates, supports revenue growth, and presents itself to customers and partners. If you are a senior marketing and communications professional who enjoys both execution and strategic coordination, we’d love to hear from you.
How to Apply
Please submit:
A short introduction
Relevant experience in marketing, communications, and B2B support
Examples of presentations, marketing materials, case studies, or campaign assets you have created
Any relevant experience in automotive, industrial, or distribution-related businesses