LinkedIn B2B Lead Ads Setup
Budget: ₹12,500 – ₹37,500 INR
My immediate focus is to bring a steady flow of qualified B2B prospects into our pipeline using LinkedIn Lead Gen Ads. I already have a clear offer and access to Campaign Manager; what I need is your expertise to structure the campaign so it captures decision-makers efficiently and at a sustainable cost per lead.
Scope of work
• Audit any existing assets or past campaigns and pinpoint quick wins.
• Build out the full lead ad funnel—audience segmentation, creative, form fields, thank-you flow, and conversion tracking.
• Tune bidding, budgets, and A/B tests during the first weeks to keep CPL on target.
• Provide weekly performance snapshots and a concise wrap-up report with next-step recommendations.
Acceptance criteria
The campaign is considered successful once daily lead volume, lead quality scores, and CPL all meet the benchmarks we agree on before launch.
Please outline any similar B2B campaigns you have scaled on LinkedIn, the optimizations you typically prioritize (match types, look-alike sizes, retargeting tiers, etc.), and the analytics stack you prefer for ongoing reporting.
Scope of work
• Audit any existing assets or past campaigns and pinpoint quick wins.
• Build out the full lead ad funnel—audience segmentation, creative, form fields, thank-you flow, and conversion tracking.
• Tune bidding, budgets, and A/B tests during the first weeks to keep CPL on target.
• Provide weekly performance snapshots and a concise wrap-up report with next-step recommendations.
Acceptance criteria
The campaign is considered successful once daily lead volume, lead quality scores, and CPL all meet the benchmarks we agree on before launch.
Please outline any similar B2B campaigns you have scaled on LinkedIn, the optimizations you typically prioritize (match types, look-alike sizes, retargeting tiers, etc.), and the analytics stack you prefer for ongoing reporting.