LinkedIn Ads Specialist for B2B SaaS (Industrial Projects Platform)
Budget: $250 – $750 USD
## Project Overview
We are looking for an experienced **LinkedIn Ads specialist** to help promote a B2B platform called **QazProjects**.
QazProjects is an online platform that provides **data on 250+ industrial and construction projects in Kazakhstan (total value $100+ billion)**.
Our target customers are companies that want to **sell equipment and services to these projects**.
The goal of this project is to **generate qualified leads and paid subscriptions** through LinkedIn advertising.
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# Scope of Work
### 1. Campaign Strategy
Develop a LinkedIn advertising strategy including:
• Target audience definition
• Campaign structure
• Budget allocation
• Lead generation approach
Target audiences may include:
* EPC contractors
* Industrial equipment suppliers
* Engineering companies
* Construction companies
* Mining, oil & gas service companies
* Industrial consultants
Geography:
Kazakhstan, Turkey, Europe, China, Middle East.
---
### 2. Ad Creative Development
Create LinkedIn ad creatives including:
• Image ads
• Carousel ads
• Lead generation ads
• Sponsored content
Tasks include:
• Writing ad copy
• Designing visuals
• Creating value propositions
• Testing different messaging
Example themes:
* “250+ Industrial Projects in Kazakhstan”
* “Find projects before tenders start”
* “Access investor & EPC contact details”
* “Stay ahead of your competitors”
---
### 3. Landing Page Recommendations
Review our landing page:
[https://www.qazprojects.com/investmentprojects](https://www.qazprojects.com/investmentprojects)
Provide recommendations to improve:
• Conversion rate
• Messaging clarity
• Lead capture
---
### 4. Campaign Setup
Set up campaigns inside LinkedIn Ads Manager:
• Audience targeting
• Budget configuration
• A/B testing
• Conversion tracking
---
### 5. Lead Generation Optimization
Improve campaign performance through:
• A/B testing creatives
• Testing audiences
• Optimizing CPC and CPL
• Improving ad messaging
Goal metrics:
• Qualified B2B leads
• Demo requests / registrations
• Subscription conversions
---
### 6. Analytics and Reporting
Provide weekly reports including:
• Cost per lead
• Click-through rate
• Conversion rate
• Recommendations for improvement
---
# Deliverables
The freelancer will deliver:
• 3–5 LinkedIn ad creatives
• 3 ad copy variations
• Campaign structure plan
• LinkedIn campaign setup
• Weekly performance reports
• Optimization recommendations
---
# Ideal Candidate
• Proven experience running **LinkedIn Ads for B2B products**
• Experience in **SaaS, consulting, or industrial sectors**
• Strong copywriting skills for B2B audiences
• Ability to optimize campaigns for **lead generation**
---
# Important
Please provide:
• Examples of previous LinkedIn campaigns
• Results achieved (CPL, leads generated)
• Your suggested approach for promoting a platform like ours
---
We are looking for an experienced **LinkedIn Ads specialist** to help promote a B2B platform called **QazProjects**.
QazProjects is an online platform that provides **data on 250+ industrial and construction projects in Kazakhstan (total value $100+ billion)**.
Our target customers are companies that want to **sell equipment and services to these projects**.
The goal of this project is to **generate qualified leads and paid subscriptions** through LinkedIn advertising.
---
# Scope of Work
### 1. Campaign Strategy
Develop a LinkedIn advertising strategy including:
• Target audience definition
• Campaign structure
• Budget allocation
• Lead generation approach
Target audiences may include:
* EPC contractors
* Industrial equipment suppliers
* Engineering companies
* Construction companies
* Mining, oil & gas service companies
* Industrial consultants
Geography:
Kazakhstan, Turkey, Europe, China, Middle East.
---
### 2. Ad Creative Development
Create LinkedIn ad creatives including:
• Image ads
• Carousel ads
• Lead generation ads
• Sponsored content
Tasks include:
• Writing ad copy
• Designing visuals
• Creating value propositions
• Testing different messaging
Example themes:
* “250+ Industrial Projects in Kazakhstan”
* “Find projects before tenders start”
* “Access investor & EPC contact details”
* “Stay ahead of your competitors”
---
### 3. Landing Page Recommendations
Review our landing page:
[https://www.qazprojects.com/investmentprojects](https://www.qazprojects.com/investmentprojects)
Provide recommendations to improve:
• Conversion rate
• Messaging clarity
• Lead capture
---
### 4. Campaign Setup
Set up campaigns inside LinkedIn Ads Manager:
• Audience targeting
• Budget configuration
• A/B testing
• Conversion tracking
---
### 5. Lead Generation Optimization
Improve campaign performance through:
• A/B testing creatives
• Testing audiences
• Optimizing CPC and CPL
• Improving ad messaging
Goal metrics:
• Qualified B2B leads
• Demo requests / registrations
• Subscription conversions
---
### 6. Analytics and Reporting
Provide weekly reports including:
• Cost per lead
• Click-through rate
• Conversion rate
• Recommendations for improvement
---
# Deliverables
The freelancer will deliver:
• 3–5 LinkedIn ad creatives
• 3 ad copy variations
• Campaign structure plan
• LinkedIn campaign setup
• Weekly performance reports
• Optimization recommendations
---
# Ideal Candidate
• Proven experience running **LinkedIn Ads for B2B products**
• Experience in **SaaS, consulting, or industrial sectors**
• Strong copywriting skills for B2B audiences
• Ability to optimize campaigns for **lead generation**
---
# Important
Please provide:
• Examples of previous LinkedIn campaigns
• Results achieved (CPL, leads generated)
• Your suggested approach for promoting a platform like ours
---