B2B Lead Generator & Marketing Specialist
Budget: $40 – $80 USD
Marketing Operations & B2B Lead Generation Specialist
Freelance / Contract-Based / Remote – Global
About Lane Automotive
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
About the Role
We are looking for a Marketing Operations & B2B Lead Generation Specialist to help manage and scale our outbound marketing engine.
This is a hands-on, execution-focused role centered around three key areas:
B2B data sourcing and list building
Multi-channel campaign execution
AI-driven marketing operations and automation
You will help Lane Automotive improve execution speed, data quality, and marketing system scalability. This is not an administrative support role. It is a growth operations role for someone who can combine list building, campaign support, process improvement, and workflow ownership into one reliable function.
What You’ll Be Doing
1. List Generation & Data Management
Research and identify reliable B2B data sources
Build targeted prospect lists across multiple segments and markets
Clean, normalize, deduplicate, structure, and enrich lead data
Maintain CRM databases and prospect segmentation
Keep data usable across outreach, CRM, and campaign workflows
2. Marketing Operations
Support and execute campaigns across multiple channels
Publish and distribute content across website, email, social, and third-party platforms
Support campaigns on Google Ads, Meta Ads, and LinkedIn Ads
Help execute outbound email campaigns, drip sequences, and cold outreach
Update websites and landing pages using WordPress, HubSpot, or similar CMS tools
Coordinate with developers where needed
3. AI, Automation & Workflow Optimization
Use tools like ChatGPT, Claude, and other AI platforms daily
Build automations using Zapier, Make, and CRM automations
Identify manual tasks that should be replaced with more scalable workflows
Continuously improve speed, accuracy, and efficiency through AI and automation
4. Freelancer & Project Coordination
Help source and manage freelancers across design, video editing, copywriting, and SEO
Write clear briefs and manage timelines
Help ensure quality delivery and organized execution across multiple contributors
Working Rhythm
Daily: data sourcing, list building, campaign monitoring, execution support, AI-assisted workflows
Weekly: campaign analysis, CRM updates, segmentation, freelancer coordination
Monthly: reporting, strategy improvement recommendations, automation opportunities, execution quality improvements
Deliverables
Clean and structured prospect databases
Executed marketing campaigns
Automation workflows
Weekly and monthly performance reports
What Success Looks Like
We will measure success based on:
Lead quality and conversion rate
Campaign performance, including CPA and ROAS
Data accuracy and usability
Workflow efficiency and level of automation
Success in this role means not just producing output, but improving the underlying systems, data quality, and execution model over time.
Who You’ll Work With
You will work closely with:
Marketing / Growth Lead
Content team
Ads team
External freelancers
This role sits across several execution layers, so strong coordination and ownership are essential.
Requirements
2+ years of experience in B2B marketing or marketing operations
Strong hands-on experience with list building and data sourcing
Daily working experience with AI tools
Experience building automations with Zapier, Make, or similar tools
Experience supporting campaigns across Google, Meta, and LinkedIn
Familiarity with CRM platforms such as HubSpot
Strong Excel / Google Sheets skills
Ability to manage freelancers and keep projects moving efficiently
Nice to Have
Background in B2B services
Experience with SEO tools such as Ahrefs or SEMrush
Experience with landing page optimization
Certifications such as Google Ads, HubSpot, or similar
Compensation
Hourly Rate: $40–$80/hour, based on experience and performance
Workload: Flexible depending on output and business needs
Incentives: Performance-based incentives available
Growth Opportunity: Long-term opportunity with room to grow into a lead marketing role over time
Benefits
Fully remote work environment
Flexible schedule
AI-driven working environment
Access to tools and freelancer support
Opportunity to grow into a lead marketing role
How to Apply
Please answer the following when you apply:
Have you built B2B prospect lists from multiple data sources?
Do you use AI tools daily in your workflow?
Have you created automation workflows using Zapier, Make, or similar tools?
Do you have experience with CRM platforms such as HubSpot or similar systems?
Have you managed campaigns across Google, Meta, or LinkedIn?
Hiring Contact
Hiring Contact: Regina Quintana
Title: HR / Talent Acquisition
Company: Lane Automotive
Headquarters: Watervliet, Michigan, United States
Office Location: Remote
Freelance / Contract-Based / Remote – Global
About Lane Automotive
Lane Automotive is a premier supplier of high-performance automotive parts and accessories, serving racers, hot rodders, truck owners, and off-road enthusiasts worldwide. As a leading distributor in the performance aftermarket industry, we are proud to be a six-time recipient of the SEMA Warehouse Distributor of the Year award.
Based in Southwest Michigan, Lane Automotive has built a strong reputation through consistent growth, innovation, and a commitment to delivering cutting-edge products. Our advanced technological infrastructure and deep industry expertise allow us to stay ahead in an increasingly competitive market.
We are driven by our people, agility, and relentless focus on performance. We foster a dynamic and rewarding environment where ambitious professionals can grow, innovate, and make a real impact.
About the Role
We are looking for a Marketing Operations & B2B Lead Generation Specialist to help manage and scale our outbound marketing engine.
This is a hands-on, execution-focused role centered around three key areas:
B2B data sourcing and list building
Multi-channel campaign execution
AI-driven marketing operations and automation
You will help Lane Automotive improve execution speed, data quality, and marketing system scalability. This is not an administrative support role. It is a growth operations role for someone who can combine list building, campaign support, process improvement, and workflow ownership into one reliable function.
What You’ll Be Doing
1. List Generation & Data Management
Research and identify reliable B2B data sources
Build targeted prospect lists across multiple segments and markets
Clean, normalize, deduplicate, structure, and enrich lead data
Maintain CRM databases and prospect segmentation
Keep data usable across outreach, CRM, and campaign workflows
2. Marketing Operations
Support and execute campaigns across multiple channels
Publish and distribute content across website, email, social, and third-party platforms
Support campaigns on Google Ads, Meta Ads, and LinkedIn Ads
Help execute outbound email campaigns, drip sequences, and cold outreach
Update websites and landing pages using WordPress, HubSpot, or similar CMS tools
Coordinate with developers where needed
3. AI, Automation & Workflow Optimization
Use tools like ChatGPT, Claude, and other AI platforms daily
Build automations using Zapier, Make, and CRM automations
Identify manual tasks that should be replaced with more scalable workflows
Continuously improve speed, accuracy, and efficiency through AI and automation
4. Freelancer & Project Coordination
Help source and manage freelancers across design, video editing, copywriting, and SEO
Write clear briefs and manage timelines
Help ensure quality delivery and organized execution across multiple contributors
Working Rhythm
Daily: data sourcing, list building, campaign monitoring, execution support, AI-assisted workflows
Weekly: campaign analysis, CRM updates, segmentation, freelancer coordination
Monthly: reporting, strategy improvement recommendations, automation opportunities, execution quality improvements
Deliverables
Clean and structured prospect databases
Executed marketing campaigns
Automation workflows
Weekly and monthly performance reports
What Success Looks Like
We will measure success based on:
Lead quality and conversion rate
Campaign performance, including CPA and ROAS
Data accuracy and usability
Workflow efficiency and level of automation
Success in this role means not just producing output, but improving the underlying systems, data quality, and execution model over time.
Who You’ll Work With
You will work closely with:
Marketing / Growth Lead
Content team
Ads team
External freelancers
This role sits across several execution layers, so strong coordination and ownership are essential.
Requirements
2+ years of experience in B2B marketing or marketing operations
Strong hands-on experience with list building and data sourcing
Daily working experience with AI tools
Experience building automations with Zapier, Make, or similar tools
Experience supporting campaigns across Google, Meta, and LinkedIn
Familiarity with CRM platforms such as HubSpot
Strong Excel / Google Sheets skills
Ability to manage freelancers and keep projects moving efficiently
Nice to Have
Background in B2B services
Experience with SEO tools such as Ahrefs or SEMrush
Experience with landing page optimization
Certifications such as Google Ads, HubSpot, or similar
Compensation
Hourly Rate: $40–$80/hour, based on experience and performance
Workload: Flexible depending on output and business needs
Incentives: Performance-based incentives available
Growth Opportunity: Long-term opportunity with room to grow into a lead marketing role over time
Benefits
Fully remote work environment
Flexible schedule
AI-driven working environment
Access to tools and freelancer support
Opportunity to grow into a lead marketing role
How to Apply
Please answer the following when you apply:
Have you built B2B prospect lists from multiple data sources?
Do you use AI tools daily in your workflow?
Have you created automation workflows using Zapier, Make, or similar tools?
Do you have experience with CRM platforms such as HubSpot or similar systems?
Have you managed campaigns across Google, Meta, or LinkedIn?
Hiring Contact
Hiring Contact: Regina Quintana
Title: HR / Talent Acquisition
Company: Lane Automotive
Headquarters: Watervliet, Michigan, United States
Office Location: Remote