B2B Lead Generation Strategist

I’m ready to ramp up lead flow for TrainerBook, our curated marketplace of expert corporate trainers, and I need a seasoned digital marketer—ideally someone who already understands the business landscape of Pune or Mumbai—to take charge.

The mandate is clear: drive qualified HR, L&D, and Training-head prospects from enterprise-level companies like L&T to our website (https://trainerbook.in) and Google Business profile https://share.google/uVE701krt4dma7Igo . LinkedIn will be the main battleground, supported by well-timed email outreach and insight-rich content marketing. Every tactic must feed a single KPI: measurable, high-intent B2B leads.

Here’s what I expect to see:

• A data-backed channel plan that marries LinkedIn campaigns, segmented email sequences, and on-site or syndicated content pieces.
• Compelling copy and creatives mapped to each buyer stage, aligned with our brand voice.
• Marketing automation and tracking set up so we can attribute every enquiry to its source and optimise spend in real time.
• Bi-weekly performance reports highlighting conversions, cost per lead, and next steps.

If you’ve previously scaled similar B2B funnels—especially for training, SaaS, or HR-tech offers—and can prove it with numbers, let’s talk. I’m looking to approve the first content calendar and LinkedIn campaign structure within a week, so please outline your approach, relevant case studies, and expected timeline for initial results.