B2B Lead-Gen Performance Marketer Needed
Budget: ₹1,250 – ₹2,500 INR
My single, measurable goal is to fill our sales pipeline with qualified B2B leads, not simply impressions. I want someone who can architect, launch, and continually optimise LinkedIn campaigns—specifically Sponsored Content, InMail and Display Ads—while running complementary pay-per-click ads to keep the funnel active outside of LinkedIn’s ecosystem.
Here is how I picture the collaboration:
• A concise playbook that maps each LinkedIn format and PPC channel to the stages of our funnel, including audience definitions, bid strategy and creative angles.
• Hands-on setup of every campaign in Campaign Manager, Google Ads (and, if you feel it will enhance volume or lower CPL, Microsoft Ads).
• Ongoing optimisation twice a week, driven by clear cost-per-lead and lead-quality metrics rather than vanity KPIs.
• Fortnightly reports summarising spend, CPL, conversions and next-step recommendations.
I already have messaging pillars, access to design support and tracking pixels in place; what I need is your performance marketing expertise to turn them into scalable campaigns. If you have a proven record of generating B2B leads through LinkedIn and PPC, let’s talk and get this rolling quickly.
Here is how I picture the collaboration:
• A concise playbook that maps each LinkedIn format and PPC channel to the stages of our funnel, including audience definitions, bid strategy and creative angles.
• Hands-on setup of every campaign in Campaign Manager, Google Ads (and, if you feel it will enhance volume or lower CPL, Microsoft Ads).
• Ongoing optimisation twice a week, driven by clear cost-per-lead and lead-quality metrics rather than vanity KPIs.
• Fortnightly reports summarising spend, CPL, conversions and next-step recommendations.
I already have messaging pillars, access to design support and tracking pixels in place; what I need is your performance marketing expertise to turn them into scalable campaigns. If you have a proven record of generating B2B leads through LinkedIn and PPC, let’s talk and get this rolling quickly.