B2B Lead-Gen Digital Strategy

I’m looking for a marketer who can take full ownership of a B2B lead-generation program—starting with the strategy and carrying it all the way through implementation and optimisation. The single metric that matters is the volume and quality of new business leads; brand awareness and sales growth are welcome side effects, but leads sit at the centre of this brief.

Social channels and email will be our workhorses. LinkedIn is the natural priority given our audience, though I’m open to other networks if you can justify the ROI. On the email side, I’ll need everything from list hygiene to automated nurture sequences built and tracked in a modern ESP (HubSpot, Mailchimp or a similar platform). PPC is off the table for now, so your plan should squeeze maximum value from organic and paid social placements as well as smart email workflows.

Here’s what I need from you:
• A succinct audit of our current digital footprint and competitor landscape
• A 90-day strategic roadmap detailing personas, messaging, channel tactics and KPIs
• Creation of a content calendar and the actual social/email assets that go with it
• Campaign build-out inside the chosen tools, including tracking, tagging and dashboards
• Ongoing optimisation with weekly reporting that highlights lead volume, cost per lead and funnel progression

Success will be measured by a clear, documented lift in qualified B2B leads that can be attributed to the campaigns you run. If you’re ready to design and deploy a data-driven program that delivers tangible pipeline, let’s talk.