B2B Lead Gen & Community Manager (Canadian E-commerce) – Independent Only
Budget: $200 – $300 CAD
We are launching a regional digital e-commerce shipping platform in Canada designed to help independent online merchants reduce domestic carrier costs. We are seeking a highly motivated, front-facing B2B Lead Generation, Outreach, and Social Media Specialist to completely own our user acquisition and onboarding pipeline.
CRITICAL RULE: INDEPENDENT FREELANCERS ONLY.
We will not work with agencies, teams, outsourcers, or account managers. You must be a solo operator executing 100% of the work yourself, under your own verified profile. Strict transparency regarding campaign metrics is mandatory. No exceptions.
Mandatory Experience Requirements:
Proven Digital Marketing and Social Media Management Experience: Must have a tracking history of building business pages, executing organic campaigns, and maintaining brand accounts.
Verified B2B Lead Generation Experience: Must have a background targeting, filtering, and pitching commercial businesses or independent store owners, not just general consumers.
Scope of Work and Weekly Deliverables
Target Persona Sourcing: Build a clean, verified database of active Canadian e-commerce sellers (Shopify stores, Etsy boutique owners, Amazon FBM merchants, eBay resellers).
End-to-End Onboarding (Full Accountability): You will receive direct, hands-on system training from the platform owner on how our system works. Following training, you are fully responsible for the entire acquisition lifecycle—initiating cold outreach via DMs/messages, performing logistics rate comparisons, handling objections, and guiding landed prospects through setup until they are actively processing physical shipments on our platform.
3-Platform Social Media Management: Set up and build our official Facebook Page and Group, Instagram Page, and TikTok account from scratch.
Content Frequency: Create and schedule a minimum of 2 value-driven visual/text posts per week (e.g., standard carrier rate comparisons, shipping hacks, margin-saving tips) across Facebook, Instagram, and TikTok using simple Canva or AI tools. (The same core creative content may be repurposed/cross-posted across channels to keep your workflow efficient).
Daily Community Moderation: Log in 2–3 times daily during Canadian EST business hours to check notifications, approve group members, and promptly answer prospective client direct messages.
Time Allocation: Expecting approximately 10 hours per week dedicated to the execution of this strategy.
Performance Targets and Compounding Commission Upside
This project features a fixed monthly flat baseline retainer paid out via bi-weekly milestones, coupled with a compounding financial upside:
Strict Performance Target Floor: To maintain and renew this monthly contract, you must meet a strict minimum baseline of 4 verified, active shipping clients secured to the platform per month (averaging 1 per week). An active client is defined as an onboarded merchant who successfully completes registration and actively processes real physical package volume through our shipping system.
Uncapped Backend Volume Commission: We pay an ongoing monthly performance bonus of $0.20 per package shipped by the clients you successfully onboard. As your portfolio of active regular shippers grows, this compounding volume bonus will be calculated against platform logs and paid out as a project bonus at the end of each month.
Confidentiality and NDA Requirement:
The selected contractor will gain access to proprietary shipping platform mechanics, discounted carrier structures, and sensitive Canadian business data. A strict non-disclosure and confidentiality agreement is required before onboarding. All data built under this contract remains 100% our intellectual property.
Submission Instructions (Read Carefully):
Sealed Bids Only: Please apply using the Sealed Bid feature on Freelancer.com to protect your proposal and strategy from being copied by bots or other bidders.
Currency Check: Ensure your bid is submitted strictly in Canadian Dollars (CAD).
Required in Proposal Text: When applying, you must explicitly outline:
The exact data/prospecting tools you plan to use to isolate Canadian e-commerce store owners.
Your specific outreach strategy for starting genuine, value-first conversations with these merchants without sounding like sales spam.
Confirmation that you possess direct digital marketing and B2B lead generation experience, and are fully comfortable hitting the required floor of 4 active clients/month.
DO NOT BID WITH: HI IM INTERESTED, LET'S TALK. This will be ignored. You need to read my project and provide your detailed plan.
CRITICAL RULE: INDEPENDENT FREELANCERS ONLY.
We will not work with agencies, teams, outsourcers, or account managers. You must be a solo operator executing 100% of the work yourself, under your own verified profile. Strict transparency regarding campaign metrics is mandatory. No exceptions.
Mandatory Experience Requirements:
Proven Digital Marketing and Social Media Management Experience: Must have a tracking history of building business pages, executing organic campaigns, and maintaining brand accounts.
Verified B2B Lead Generation Experience: Must have a background targeting, filtering, and pitching commercial businesses or independent store owners, not just general consumers.
Scope of Work and Weekly Deliverables
Target Persona Sourcing: Build a clean, verified database of active Canadian e-commerce sellers (Shopify stores, Etsy boutique owners, Amazon FBM merchants, eBay resellers).
End-to-End Onboarding (Full Accountability): You will receive direct, hands-on system training from the platform owner on how our system works. Following training, you are fully responsible for the entire acquisition lifecycle—initiating cold outreach via DMs/messages, performing logistics rate comparisons, handling objections, and guiding landed prospects through setup until they are actively processing physical shipments on our platform.
3-Platform Social Media Management: Set up and build our official Facebook Page and Group, Instagram Page, and TikTok account from scratch.
Content Frequency: Create and schedule a minimum of 2 value-driven visual/text posts per week (e.g., standard carrier rate comparisons, shipping hacks, margin-saving tips) across Facebook, Instagram, and TikTok using simple Canva or AI tools. (The same core creative content may be repurposed/cross-posted across channels to keep your workflow efficient).
Daily Community Moderation: Log in 2–3 times daily during Canadian EST business hours to check notifications, approve group members, and promptly answer prospective client direct messages.
Time Allocation: Expecting approximately 10 hours per week dedicated to the execution of this strategy.
Performance Targets and Compounding Commission Upside
This project features a fixed monthly flat baseline retainer paid out via bi-weekly milestones, coupled with a compounding financial upside:
Strict Performance Target Floor: To maintain and renew this monthly contract, you must meet a strict minimum baseline of 4 verified, active shipping clients secured to the platform per month (averaging 1 per week). An active client is defined as an onboarded merchant who successfully completes registration and actively processes real physical package volume through our shipping system.
Uncapped Backend Volume Commission: We pay an ongoing monthly performance bonus of $0.20 per package shipped by the clients you successfully onboard. As your portfolio of active regular shippers grows, this compounding volume bonus will be calculated against platform logs and paid out as a project bonus at the end of each month.
Confidentiality and NDA Requirement:
The selected contractor will gain access to proprietary shipping platform mechanics, discounted carrier structures, and sensitive Canadian business data. A strict non-disclosure and confidentiality agreement is required before onboarding. All data built under this contract remains 100% our intellectual property.
Submission Instructions (Read Carefully):
Sealed Bids Only: Please apply using the Sealed Bid feature on Freelancer.com to protect your proposal and strategy from being copied by bots or other bidders.
Currency Check: Ensure your bid is submitted strictly in Canadian Dollars (CAD).
Required in Proposal Text: When applying, you must explicitly outline:
The exact data/prospecting tools you plan to use to isolate Canadian e-commerce store owners.
Your specific outreach strategy for starting genuine, value-first conversations with these merchants without sounding like sales spam.
Confirmation that you possess direct digital marketing and B2B lead generation experience, and are fully comfortable hitting the required floor of 4 active clients/month.
DO NOT BID WITH: HI IM INTERESTED, LET'S TALK. This will be ignored. You need to read my project and provide your detailed plan.