International Tourism Marketing for Omani Attractions

Job ID: 40160419

Budget: $3,000 – $5,000 USD

Core Requirements (Primary Obligations)

The core requirement of this project is to create wide international exposure for both projects through two main pillars:

1. Media Exposure on Reputable International Channels
This includes achieving placements, features, mentions, or exposure on recognized and credible news platforms such as:

BBC

CNN

Sky News

Al Jazeera

Al Arabiya

Major international and Arab news websites
Reliable travel media platforms and editorial tourism networks
Both English and Arabic media channels are acceptable.

2. Tourism Agency Outreach & Partnership Development

This includes:
Direct outreach to global travel agencies, tour operators, destination planners, travel brokers, and inbound tourism companies.
Introducing the projects and inviting them to include Active Oman & Action Point in their tourism offerings for Oman.
Facilitating partnership conversations and presenting special offers, incentives, or packages for tourists, groups, and delegations visiting Oman.
Additional Required Deliverables

To support the core goals, the freelancer is also expected to provide:
Digital Marketing Campaigns targeting travelers through international platforms.
Listing on activity booking platforms such as:
Klook
GetYourGuide
Viator
Trip.com
and similar B2C platforms targeting tourists.
Lead generation for tourism partnerships (B2B)
Awareness campaigns for tourism audiences (B2C)

Target Markets
International tourists visiting Oman
Tour operators in Europe, Asia, GCC, North America
Travel influencers & content creators
Tourism companies & inbound travel planners

Expected Skills
Tourism industry marketing expertise
International outreach & partnerships
Media placement & PR capabilities
Digital distribution in tourism ecosystems
Familiarity with global travel platforms
Materials Provided by Us
Upon onboarding we will provide:
Branding materials
Visual assets
Project details & pricing packages for tourists
Commercial models for group bookings
Creative assets if needed

Submission Requirements (from freelancer)

Please provide:
Your proposed strategy & approach
Relevant tourism marketing portfolio (if available)
Estimated cost & timeline
Expected deliverables & KPIs