Homecare Agency Partnership Marketing Campaign

My home care agency is ready to expand its footprint by forging solid partnerships with hospitals, clinics, discharge planners, and other healthcare providers in our area. To make that happen, I need a marketer who understands the B2B side of healthcare and can position our full spectrum of services—personal care, medical care, and companion care—as the go-to solution for their patients once they leave a clinical setting.

What I expect:
• A concise partnership-focused marketing strategy that spells out target provider segments, outreach tactics, and a 90-day action timeline.
• Professionally crafted collateral (digital or print) able to pass compliance review in medical offices yet still feel warm and family-oriented.
• An outreach framework—scripts, email sequences, or meeting decks—that you can either execute yourself or hand off to my internal team.
• Clear metrics for tracking relationship growth (introductions booked, MOUs signed, referral volume) so we can gauge progress quickly.

Experience working with HIPAA-sensitive messaging, referral programs, and healthcare networking events will be invaluable. If your background includes success stories of placing home care agencies on preferred-provider lists, that’s a strong plus. Let me know how you would move from strategy to signed partnership agreements and the tools you rely on (CRM, email automation, LinkedIn, etc.) to keep the pipeline healthy.