Google & LinkedIn PPC Overhaul

My current Google Ads account is cluttered with old campaigns and mixed-purpose ad groups, and I need it streamlined into a focused lead-generation engine for B2B prospects. I also want a matching framework put in place for LinkedIn Ads so both platforms work together rather than in silos.

Here is what I expect:
• Audit and full clean-up of every campaign, ad group, keyword, negative list, extension, and audience in Google Ads, using Google Ads Editor or similar for speed and accuracy.
• Fresh campaign structure designed specifically for B2B lead acquisition, with clear funnel segmentation, tightly themed ad groups, and compelling ad copy that aligns with our value proposition.
• Conversion tracking verified end-to-end via Google Tag Manager and GA4 so cost-per-lead is crystal clear.
• Setup (or re-build) of LinkedIn Campaign Manager to mirror the new strategy—matching audiences, creatives, and lead-gen forms—so data can be compared across channels.
• Written strategy document that explains targeting logic, bidding approach, daily/weekly optimisation actions, and how the two platforms complement each other.

Success means leads start arriving at a lower CPA than I’m seeing today, with reporting dashboards that let me measure performance at a glance. If this sounds straightforward to you, I’m ready to share account access and move quickly.