B2B Email Marketing Expert Required
Budget: €36 – €0 EUR
B2B Email Marketing Specialist — Freelance Contract
Company
Companeo (Infopro Digital Group)
Industry
B2B Lead Generation — 8 European countries
Contract type
Freelance — min. 5 months
Location
100% remote or Hybrid (Paris or Lisbonne)
Primary languages
French and/or English (multilingual campaigns involved)
ABOUT COMPANEO
Companeo is a leading European B2B marketplace connecting companies with the right service providers, operating under the Infopro Digital Group. We generate and qualify thousands of B2B leads each month across two complementary products: a shared leads Marketplace and an exclusive appointment-setting solution (Client Connect). We operate across 8 markets — with France as our primary — handling significant volumes of qualified contacts for our advertiser clients.
THE MISSION
We are restructuring and optimising our email marketing strategy across multiple markets and need an experienced freelance specialist to take ownership of our emailing ecosystem — auditing current practices and implementing concrete, measurable improvements.
This is not a junior role. We need someone who already knows what they're doing: proactive in recommendations, fully comfortable with deliverability, conversion optimisation, and large-scale B2B lead generation via email.
KEY RESPONSIBILITIES
Campaigns & execution
Design, set up, and send transactional emails in collaboration with the design team
Manage periodic newsletters: scheduling, segmentation, A/B testing
Run lead generation email campaigns on behalf of advertiser clients (Marketplace & Client Connect)
Deliverability & sender reputation
Monitor and improve domain and IP sender reputation across sending infrastructure
Manage suppression lists, bounce handling, and spam complaint resolution
Implement and maintain authentication standards (SPF, DKIM, DMARC)
Optimisation & advisory
Analyse campaign performance (open rates, CTR, conversions, unsubscribes)
Provide actionable recommendations for landing page improvements tied to email campaigns
Evaluate existing email tools and recommend changes where necessary
YOUR PROFILE
Experience matters here — not degrees.
3+ years of hands-on B2B email marketing experience
Proven track record in email-driven lead generation (volume, rate optimisation)
Proficiency in one or more professional email platforms (HubSpot, Brevo, Mailchimp, Salesforce Marketing Cloud, ActiveCampaign or equivalent)
Strong understanding of deliverability: IP/domain reputation, blacklist monitoring, authentication protocols
Ability to provide UX/CRO recommendations for landing pages
Autonomous, detail-oriented, comfortable working in a multi-market environment
Fluent French required; English is a strong asset; other European languages are a plus
WHAT WE OFFER
A high-impact freelance contract with genuine international scope (8 countries)
90% remote — maximum flexibility
Direct collaboration with Companeo's commercial and marketing teams
Minimum 5-month engagement, with extension possible based on results
Company
Companeo (Infopro Digital Group)
Industry
B2B Lead Generation — 8 European countries
Contract type
Freelance — min. 5 months
Location
100% remote or Hybrid (Paris or Lisbonne)
Primary languages
French and/or English (multilingual campaigns involved)
ABOUT COMPANEO
Companeo is a leading European B2B marketplace connecting companies with the right service providers, operating under the Infopro Digital Group. We generate and qualify thousands of B2B leads each month across two complementary products: a shared leads Marketplace and an exclusive appointment-setting solution (Client Connect). We operate across 8 markets — with France as our primary — handling significant volumes of qualified contacts for our advertiser clients.
THE MISSION
We are restructuring and optimising our email marketing strategy across multiple markets and need an experienced freelance specialist to take ownership of our emailing ecosystem — auditing current practices and implementing concrete, measurable improvements.
This is not a junior role. We need someone who already knows what they're doing: proactive in recommendations, fully comfortable with deliverability, conversion optimisation, and large-scale B2B lead generation via email.
KEY RESPONSIBILITIES
Campaigns & execution
Design, set up, and send transactional emails in collaboration with the design team
Manage periodic newsletters: scheduling, segmentation, A/B testing
Run lead generation email campaigns on behalf of advertiser clients (Marketplace & Client Connect)
Deliverability & sender reputation
Monitor and improve domain and IP sender reputation across sending infrastructure
Manage suppression lists, bounce handling, and spam complaint resolution
Implement and maintain authentication standards (SPF, DKIM, DMARC)
Optimisation & advisory
Analyse campaign performance (open rates, CTR, conversions, unsubscribes)
Provide actionable recommendations for landing page improvements tied to email campaigns
Evaluate existing email tools and recommend changes where necessary
YOUR PROFILE
Experience matters here — not degrees.
3+ years of hands-on B2B email marketing experience
Proven track record in email-driven lead generation (volume, rate optimisation)
Proficiency in one or more professional email platforms (HubSpot, Brevo, Mailchimp, Salesforce Marketing Cloud, ActiveCampaign or equivalent)
Strong understanding of deliverability: IP/domain reputation, blacklist monitoring, authentication protocols
Ability to provide UX/CRO recommendations for landing pages
Autonomous, detail-oriented, comfortable working in a multi-market environment
Fluent French required; English is a strong asset; other European languages are a plus
WHAT WE OFFER
A high-impact freelance contract with genuine international scope (8 countries)
90% remote — maximum flexibility
Direct collaboration with Companeo's commercial and marketing teams
Minimum 5-month engagement, with extension possible based on results
Related categories:
Leads
Email Marketing
Conversion Rate Optimization
Mailchimp
Lead Generation
A/B Testing
B2B Marketing