B2B Email Lead Generation Campaign

I need your help to design, build, and run a results-driven B2B email campaign whose only metric of success is qualified lead generation. The outreach will target small and medium-sized businesses nationwide and is intentionally industry-agnostic; whether the prospect sits in technology, healthcare, finance, or any other vertical, I’m interested as long as they fit the ideal company size and buyer profile.

Here’s what I’m expecting from our collaboration:

• Strategy & blueprint – a concise roadmap that covers audience segmentation, list-building methodology, sequence length, sending cadence, and CAN-SPAM compliance.
• Data procurement – a clean, validated list of decision-makers at SMB and mid-market firms across the United States, supplied in CSV with all standard fields (name, title, company, email, phone, LinkedIn URL).
• Copy & sequencing – persuasive subject lines and body copy for an initial outreach email plus follow-ups, written in a tone that converts while respecting deliverability best practices.
• Setup & execution – configuration of the campaign in a reputable platform such as Apollo, HubSpot, Mailshake, or a similar tool you’re comfortable with, including A/B testing for subject lines and CTAs.
• Reporting – weekly performance snapshots covering deliverability, open, reply, and conversion rates, along with actionable insights for optimisation.

Acceptance criteria: a minimum of 1,000 unique, verified contacts delivered; campaign fully launched within two weeks of project start; first performance report generated after five business days of live sending.

If you’ve successfully generated B2B leads for US-based SMBs before and are comfortable working across multiple industries, I’m ready to get started.