B2B Email Campaign Management

I need a seasoned B2B marketer to run our email campaigns end-to-end with the single aim of lifting brand awareness among decision-makers in our target accounts. The right person will take full ownership of planning, executing, and optimising every send so my team can stay focused on product and sales conversations.

Here’s what I’ll rely on you to deliver:
• Audit and clean our existing contact lists, segmenting them by persona and buying stage
• Build a three-month email calendar that we can review and approve in advance
• Draft engaging subject lines and body copy (or guide our writer) that tell our story, not just push product
• Set up and schedule each blast in the platform we already use (HubSpot, Mailchimp or similar—let me know your preference)
• Implement A/B tests, monitor deliverability, and apply best practices for sender reputation
• Track open and click-through rates, compile a concise performance report after every send, and recommend the next tweaks

Success for this project looks like healthier list engagement and clear visibility into what content resonates, paving the way for future lead-nurture or sales-driven sequences.

If you have a portfolio of B2B email work and the analytics mindset to refine campaigns over time, I’m ready to get started quickly.