Digital SEO/AEO Strategy Execution, Manufacturing Industry
Budget: ₹12,500 – ₹37,500 INR
About the company
An established Indian manufacturer of security labels and holograms, with 25+ years in the industry, ISO certification, and membership in a national holography industry association.
The opportunity
The client combines physical label manufacturing with an in-house QR-based product authentication platform — a "physical + digital" bundle few regional competitors can match. A digital strategy has already been developed to build the infrastructure needed to communicate this clearly and grow organic and AI-search visibility. We need an agency or experienced freelancer to execute it.
Sites in scope
Five company-owned websites, including a primary corporate site, a product catalog site, a niche product site, a QR-authentication SaaS platform, and an international-facing domain. Exact URLs shared under NDA.
What's already in place
Meta tags, Open Graph tags, and JSON-LD schema (LocalBusiness/Organization, FAQPage, Product) drafted for the primary site
robots.txt and blog author attribution set up
Detailed SEO/AEO content written for several product lines (tea tags & envelopes, ice cream cones and lids, liquor labels, tobacco labels), plus a broader catalog draft spanning self-adhesive labels, holographic solutions, heat transfer films, shrink sleeves, in-mould labels, numbering labels, tapes, induction sealing wads, and automotive products
Competitive research identifying direct and indirect competitors in the security label / hologram space
Scope of work
Technical foundation — resolve outstanding crawler/access issues, verify and complete schema markup (business details, certifications, product schema) across all five sites
Content execution — bring full product catalog to 100% coverage with consistent SEO/AEO formatting (title, meta description, OG tags, technical specs, FAQs, structured data) per the established content format
AI-citability — implement and expand llms.txt, structured data, and other AI-search-engine optimization work so content surfaces correctly in AI-generated answers (ChatGPT, Perplexity, Gemini, AI Overviews), not just traditional search
Citation & authority building — expand directory presence, backlinks, and third-party citations relevant to the industry
Ongoing optimization — monitor performance, iterate on underperforming pages, and report on rankings, traffic, and (where measurable) enquiry volume
Engagement structure
This is a project-based engagement. We are not committing to a fixed timeline upfront — pace and scope will depend on execution quality and results. Bidders should propose their own approach, phasing, and quote based on the scope above; we're open to discussing milestones once we see a credible plan.
Company name, exact domains, and other identifying details will be disclosed to shortlisted candidates once an NDA is signed.
What we're looking for in a bidder
Demonstrated experience with technical SEO, schema markup, and (ideally) AEO/AI-search optimization
Experience with B2B, manufacturing, or industrial-sector clients a plus
Comfortable working from an existing content framework and technical asset set rather than starting from zero
Clear, honest communication — we value conservative, accurate reporting over inflated promises
Willing to sign an NDA before receiving full project details
To apply
Please share:
Relevant portfolio/case studies (technical SEO and/or AEO work preferred)
Your proposed approach and phasing for the scope above
Your quote structure (fixed project price, milestone-based, or retainer)
An established Indian manufacturer of security labels and holograms, with 25+ years in the industry, ISO certification, and membership in a national holography industry association.
The opportunity
The client combines physical label manufacturing with an in-house QR-based product authentication platform — a "physical + digital" bundle few regional competitors can match. A digital strategy has already been developed to build the infrastructure needed to communicate this clearly and grow organic and AI-search visibility. We need an agency or experienced freelancer to execute it.
Sites in scope
Five company-owned websites, including a primary corporate site, a product catalog site, a niche product site, a QR-authentication SaaS platform, and an international-facing domain. Exact URLs shared under NDA.
What's already in place
Meta tags, Open Graph tags, and JSON-LD schema (LocalBusiness/Organization, FAQPage, Product) drafted for the primary site
robots.txt and blog author attribution set up
Detailed SEO/AEO content written for several product lines (tea tags & envelopes, ice cream cones and lids, liquor labels, tobacco labels), plus a broader catalog draft spanning self-adhesive labels, holographic solutions, heat transfer films, shrink sleeves, in-mould labels, numbering labels, tapes, induction sealing wads, and automotive products
Competitive research identifying direct and indirect competitors in the security label / hologram space
Scope of work
Technical foundation — resolve outstanding crawler/access issues, verify and complete schema markup (business details, certifications, product schema) across all five sites
Content execution — bring full product catalog to 100% coverage with consistent SEO/AEO formatting (title, meta description, OG tags, technical specs, FAQs, structured data) per the established content format
AI-citability — implement and expand llms.txt, structured data, and other AI-search-engine optimization work so content surfaces correctly in AI-generated answers (ChatGPT, Perplexity, Gemini, AI Overviews), not just traditional search
Citation & authority building — expand directory presence, backlinks, and third-party citations relevant to the industry
Ongoing optimization — monitor performance, iterate on underperforming pages, and report on rankings, traffic, and (where measurable) enquiry volume
Engagement structure
This is a project-based engagement. We are not committing to a fixed timeline upfront — pace and scope will depend on execution quality and results. Bidders should propose their own approach, phasing, and quote based on the scope above; we're open to discussing milestones once we see a credible plan.
Company name, exact domains, and other identifying details will be disclosed to shortlisted candidates once an NDA is signed.
What we're looking for in a bidder
Demonstrated experience with technical SEO, schema markup, and (ideally) AEO/AI-search optimization
Experience with B2B, manufacturing, or industrial-sector clients a plus
Comfortable working from an existing content framework and technical asset set rather than starting from zero
Clear, honest communication — we value conservative, accurate reporting over inflated promises
Willing to sign an NDA before receiving full project details
To apply
Please share:
Relevant portfolio/case studies (technical SEO and/or AEO work preferred)
Your proposed approach and phasing for the scope above
Your quote structure (fixed project price, milestone-based, or retainer)