B2B Cosmetic Lead-Gen Campaigns

I need an experienced performance marketer who already understands the nuances of the professional skin-care and cosmetic industry to get fresh B2B leads in quickly. The first wave of activity will centre on Facebook and Instagram plus Google Search and Display; solid knowledge of campaign structuring, audience segmentation, and conversion-optimised creative for these channels is essential. If you can also advise on LinkedIn later, great, but our immediate focus is Meta and Google.

You will take charge of the full funnel: sharpening my offer for business buyers, building the ad sets, launching, and then iterating fast based on CTR, CPC and CPL data. I expect tight tracking with Google Tag Manager, pixel and offline conversion integrations, and clear weekly reporting so we can see exactly where each qualified lead is coming from.

Because time is critical, I’d like to see the first campaigns live within a few days of kickoff, followed by active optimisation through the first month. Please share relevant case studies from the skin, cosmetic or broader beauty space, outline your proposed testing roadmap, and indicate how many leads you realistically forecast in the first 30 days.