Buyer Sourcing Agent (Nigeria) – Kitchenware & Household Products Import from India
Budget: $250 – $750 USD
KARMA ENTERPRISE | Mumbai, India
Brand Name: VARRELLA
Project Duration: 30-Day Market Development Plan (Hybrid Model)
________________________________________
Project Objective
Build a strong foundation for VARRELLA kitchenware and household products in Nigeria by identifying and connecting with genuine B2B buyers such as distributors, wholesalers, supermarkets, and importers.
The focus for the first 30 days is market entry, relationship-building, and identifying serious business opportunities, with at least one successful order as a target outcome.
________________________________________
Commercial Terms
1. Payments will be made strictly through the Upwork platform.
2. Monthly payment: $300 (including travel allowance)
o $100 advance at the start to meet the initial expenses (which may include travelling and other expenses).
o Remaining $200 after 30 days
________________________________________
Performance Expectations
• The primary goal is to actively explore the market and build strong connections.
• Target: At least 1 confirmed order within 30 days (this is a goal, but strong effort and pipeline development will also be valued).
________________________________________
Sample Policy
1. Samples remain the property of VARRELLA if business does not continue.
2. Sample costs will be adjusted against confirmed orders.
________________________________________
Market Approach
Primary Focus: Onitsha (key distribution hub)
Future Expansion: Lagos, Kano, Port Harcourt, and other major cities
________________________________________
Strategy
1. Focus on 10–15 potential distributors with genuine business capacity.
2. Cover Onitsha market thoroughly to:
o Understand pricing, competition, and demand
o Identify key distributors, importers, and decision-makers
3. Build relationships through face-to-face meetings and trust-based selling.
4. For other cities (Lagos, Kano, Port Harcourt), begin online research and data collection during these 30 days to prepare for future visits.
5. The goal is not just immediate sales, but creating a strong and reliable pipeline for the coming months.
________________________________________
30-Day Execution Plan
Daily Expectations
• Update the shared Google Sheet with all the required things mentioned in the excel:
• Share simple updates such as:
o Where you are going
o Who you are meeting
• When possible, share photos/videos of market visits.
• Encourage the client to review our catalogue and website to clearly understand our full product range________________________________________
Weekly Reporting (Every Saturday)
• Summary of:
o Work completed
o Key findings
o Challenges faced
o Opportunities identified
• Plan for the following week
________________________________________
Performance Evaluation
Evaluation will be based on:
• Quality and number of verified contacts
• Meetings and relationship-building efforts
• Understanding of the local market
• Progress toward securing orders
• Consistency in reporting
________________________________________
Retention Criteria
Continuation after 30 days will depend on:
• Practical effort and market understanding
• Strength of business connections built
• Overall seriousness and consistency in execution
________________________________________
Success Indicators (30 Days)
• 8–12 reliable distributors identified
• 4–6 serious buyers engaged
• Progress toward at least 1 confirmed order
• Strong understanding of the Onitsha market
• Initial pipeline for repeat or future orders
Brand Name: VARRELLA
Project Duration: 30-Day Market Development Plan (Hybrid Model)
________________________________________
Project Objective
Build a strong foundation for VARRELLA kitchenware and household products in Nigeria by identifying and connecting with genuine B2B buyers such as distributors, wholesalers, supermarkets, and importers.
The focus for the first 30 days is market entry, relationship-building, and identifying serious business opportunities, with at least one successful order as a target outcome.
________________________________________
Commercial Terms
1. Payments will be made strictly through the Upwork platform.
2. Monthly payment: $300 (including travel allowance)
o $100 advance at the start to meet the initial expenses (which may include travelling and other expenses).
o Remaining $200 after 30 days
________________________________________
Performance Expectations
• The primary goal is to actively explore the market and build strong connections.
• Target: At least 1 confirmed order within 30 days (this is a goal, but strong effort and pipeline development will also be valued).
________________________________________
Sample Policy
1. Samples remain the property of VARRELLA if business does not continue.
2. Sample costs will be adjusted against confirmed orders.
________________________________________
Market Approach
Primary Focus: Onitsha (key distribution hub)
Future Expansion: Lagos, Kano, Port Harcourt, and other major cities
________________________________________
Strategy
1. Focus on 10–15 potential distributors with genuine business capacity.
2. Cover Onitsha market thoroughly to:
o Understand pricing, competition, and demand
o Identify key distributors, importers, and decision-makers
3. Build relationships through face-to-face meetings and trust-based selling.
4. For other cities (Lagos, Kano, Port Harcourt), begin online research and data collection during these 30 days to prepare for future visits.
5. The goal is not just immediate sales, but creating a strong and reliable pipeline for the coming months.
________________________________________
30-Day Execution Plan
Daily Expectations
• Update the shared Google Sheet with all the required things mentioned in the excel:
• Share simple updates such as:
o Where you are going
o Who you are meeting
• When possible, share photos/videos of market visits.
• Encourage the client to review our catalogue and website to clearly understand our full product range________________________________________
Weekly Reporting (Every Saturday)
• Summary of:
o Work completed
o Key findings
o Challenges faced
o Opportunities identified
• Plan for the following week
________________________________________
Performance Evaluation
Evaluation will be based on:
• Quality and number of verified contacts
• Meetings and relationship-building efforts
• Understanding of the local market
• Progress toward securing orders
• Consistency in reporting
________________________________________
Retention Criteria
Continuation after 30 days will depend on:
• Practical effort and market understanding
• Strength of business connections built
• Overall seriousness and consistency in execution
________________________________________
Success Indicators (30 Days)
• 8–12 reliable distributors identified
• 4–6 serious buyers engaged
• Progress toward at least 1 confirmed order
• Strong understanding of the Onitsha market
• Initial pipeline for repeat or future orders