Reel Video Editing

Job ID: 39687579

Budget: €8 – €30 EUR

Technical Brief
Project: Editing 2 Instagram Reels for a fabric store
Duration: Up to 60 seconds each
Format: Vertical (9:16), Full HD (1080×1920)
Goal: Showcase fabrics in a visually stunning, stylish, and dynamic way to grab attention and inspire purchase.



1. Source Material
• High-quality videos and photos of fabrics (provided by the client).
• Variety of shots: close-ups, medium shots, camera movement, texture details.
• No people, no talking.



2. Concept
• Trendy, aesthetic, and dynamic editing focusing on fabric beauty, color, and texture movement.
• Fashion/luxury or modern lifestyle vibe.
• Strong rhythm synced to the music.
• Minimal text, maximum visuals.



3. Music & Sound
• Licensed track in a modern, dynamic, or elegant style (to be approved by the client).
• Optional sound effects (swish, soft whoosh, fabric rustle) to enhance motion.
• No voiceover or talking.



4. Graphics & Text
• Minimal text overlays (1–3 phrases per video).
• Examples: “New Fabric Collection”, “Premium Silk”, “Create Your Masterpiece”
• Modern, minimalist font (aligned with brand style).
• Text color: high contrast with background; subtle animations (fade, swipe).



5. Editing & Effects
• Scene changes in sync with the beat.
• Macro shots to highlight texture.
• Smooth and dynamic transitions (zoom, whip pan, match cut, light glitch — in moderation).
• Speed ramps: slow motion for elegant moments + speed-up for energy.
• Color grading: rich, saturated, but natural fabric tones.



6. Video Focus

Video 1:
• Theme: Premium fabrics (silk, velvet, satin).
• Style: Elegant, smooth, with slow-motion highlights.

Video 2:
• Theme: Bright and trendy fabrics (prints, unusual textures).
• Style: Energetic, vibrant, with quick transitions.



7. Deliverables
• 2 final MP4 videos (1080×1920, up to 60 seconds each).
• Alternate version without text (for reuse).