Saree brand - WhatsApp broadcast Automation
Budget: ₹750 – ₹1,250 INR
WhatsApp Marketing & Automation Specialist
We are looking for an experienced WhatsApp Marketing & Automation Specialist to build, launch, and manage our end-to-end WhatsApp broadcasting strategy. The ideal candidate will have a deep understanding of the WhatsApp Business API and a proven track record of driving engagement and conversions through automated flows and high-impact broadcasts.
Scope of Work
1. Infrastructure Setup & Integration
• Configure and verify the WhatsApp Business API via a BSP (e.g., Interakt, Wati, AiSensy, or Twilio).
• Connect the API with our existing CRM or E-commerce platform (Shopify/WooCommerce) to sync customer data.
• Set up a green tick verification application (if applicable).
2. Template Creation & Approval
• Design high-converting message templates (promotional, transactional, and utility).
• Manage the submission and approval process with Meta to ensure compliance with their policies.
• Implement interactive elements like Quick Replies and Call-to-Action (CTA) buttons.
3. Workflow & Chatbot Automation
• Build automated customer journeys/flows, including:
• Welcome sequences for new opt-ins.
• Abandoned cart recovery.
• Order confirmations and shipping updates.
• Post-purchase feedback and loyalty flows.
• Create basic logic-based chatbots to handle FAQs and lead qualification.
4. Campaign Management & Execution
• Segment the database based on customer behavior and purchase history.
• Schedule and execute weekly/bi-weekly broadcasts to large customer lists (10k+).
• Monitor delivery rates, read rates, and CTRs to optimize performance.
Requirements
• Experience: 2+ years managing WhatsApp Business API campaigns.
• Technical Skills: Proficiency with automation tools and CRM integrations. Familiarity with Meta’s Business Manager.
• Copywriting: Ability to write concise, persuasive "WhatsApp-style" copy that avoids being marked as spam.
• Analytical Skills: Ability to provide weekly reports on ROI, opt-out rates, and conversion metrics.
How to Apply
Please share:
1. A brief summary of the WhatsApp API platforms you have worked with.
2. An example of a successful automated flow you built (e.g., abandoned cart recovery).
3. Your approach to maintaining a high Quality Rating on Meta to avoid number blocking.
We are looking for an experienced WhatsApp Marketing & Automation Specialist to build, launch, and manage our end-to-end WhatsApp broadcasting strategy. The ideal candidate will have a deep understanding of the WhatsApp Business API and a proven track record of driving engagement and conversions through automated flows and high-impact broadcasts.
Scope of Work
1. Infrastructure Setup & Integration
• Configure and verify the WhatsApp Business API via a BSP (e.g., Interakt, Wati, AiSensy, or Twilio).
• Connect the API with our existing CRM or E-commerce platform (Shopify/WooCommerce) to sync customer data.
• Set up a green tick verification application (if applicable).
2. Template Creation & Approval
• Design high-converting message templates (promotional, transactional, and utility).
• Manage the submission and approval process with Meta to ensure compliance with their policies.
• Implement interactive elements like Quick Replies and Call-to-Action (CTA) buttons.
3. Workflow & Chatbot Automation
• Build automated customer journeys/flows, including:
• Welcome sequences for new opt-ins.
• Abandoned cart recovery.
• Order confirmations and shipping updates.
• Post-purchase feedback and loyalty flows.
• Create basic logic-based chatbots to handle FAQs and lead qualification.
4. Campaign Management & Execution
• Segment the database based on customer behavior and purchase history.
• Schedule and execute weekly/bi-weekly broadcasts to large customer lists (10k+).
• Monitor delivery rates, read rates, and CTRs to optimize performance.
Requirements
• Experience: 2+ years managing WhatsApp Business API campaigns.
• Technical Skills: Proficiency with automation tools and CRM integrations. Familiarity with Meta’s Business Manager.
• Copywriting: Ability to write concise, persuasive "WhatsApp-style" copy that avoids being marked as spam.
• Analytical Skills: Ability to provide weekly reports on ROI, opt-out rates, and conversion metrics.
How to Apply
Please share:
1. A brief summary of the WhatsApp API platforms you have worked with.
2. An example of a successful automated flow you built (e.g., abandoned cart recovery).
3. Your approach to maintaining a high Quality Rating on Meta to avoid number blocking.
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