Sales-Driven WhatsApp Campaign

I’m putting together a WhatsApp marketing initiative whose single, measurable purpose is to lift sales. The audience spans both existing customers and brand-new leads, so segmentation and tailored messaging matter as much as reach. Rather than blasting discounts, I want to nurture purchase intent through short, value-packed, informative updates—product tips, how-to snippets, insider insights—delivered at the right cadence.

Here’s what I need from you:
• A clear campaign architecture using WhatsApp Business (API or Cloud), including opt-in flows that comply with Meta policies.
• Audience segmentation logic that separates current buyers from prospects while letting us personalise message variables.
• Three to five reusable, pre-approved template messages built around informative content yet structured to drive clicks to our store or sales team.
• A broadcast and follow-up schedule mapped to a simple funnel, plus guidance on automation tools such as Twilio, 360dialog, WATI or any platform you’re fluent with.
• Tracking setup for open rate, click-through and, most importantly, conversion, feeding results back into Google Sheets or our CRM.
• A concise playbook so my team can run future sends without you.

Acceptance criteria
1. First campaign live to at least one segmented list within seven days of hand-off.
2. All templates approved by WhatsApp and formatted for quick localisation.
3. Reporting dashboard shows basic metrics in real time and exported weekly.

If you’ve already built sales-oriented WhatsApp workflows and can point to numbers, let’s talk.