Marketing Automation Specialist

I am looking for a Marketing Automation Specialist who can help me with my email campaigns on Active Campaign. My primary marketing goal is lead generation and I need someone who can assist me with creating effective email campaigns that will help me achieve this goal. The ideal candidate should have experience with Active Campaign, or a similar platform like Hubspot, and be proficient in creating email campaigns that drive conversions. You also need to be experienced with Zapier and MySQL to make sure you can create the triggers for the campaigns. The job will mainly be based around good database management (i.e. making sure we use the right tags on contacts so we can assign scores to them to link to the lead generation efforts). Therefore the person must also be able to understand the digital marketing goals of the company and suggest things to make people engage with the emails we create.

Skills and Experience:
- Proficient in Active Campaign (or similar)
- Experience in creating effective email campaigns
- Great database management and best practice
- Knowledge of lead generation strategies
- Ability to analyze and optimize email campaigns for maximum ROI
- Excellent communication and project management skills

Time frame: This is an ongoing project. Ideally, we're looking for a resource who would be able to do 3 hours a day x 5 days a week.