B2B Lead Generation System Expert
Budget: €3,000 – €5,000 EUR
B2B Growth / Sales Ops Consultant to build a lead generation machine (Clay, Prosp.ai, Smartleads…)
Context
I am looking for a freelance consultant to design, set up and document a complete lead generation system for two activities:
• Prouesse
Boutique advisory firm focused on fundraising and M&A for high-impact companies (social and environmental impact).
• LevéO
Training and coaching program that helps founders and entrepreneurs raise capital.
The goal is to build a scalable, documented and manageable B2B acquisition engine, not to buy contact lists.
Tools already identified or considered: Clay, Prosp.ai, Smartleads, Signaux Faibles, LinkedIn / Sales Navigator, CRM, Zapier / Make, etc.
Scope of work
1. Diagnosis and strategy
• Clarify ICPs and personas for LevéO and Prouesse
• Audit current assets (tools, data, messages, CRM if any)
• Propose a clear outbound strategy: channels, volumes, KPIs, guardrails
2. Lead generation process design
• Define the full funnel: sourcing, enrichment, qualification, meeting booking
• Select and combine the right tools
• Define data rules: scoring, cleaning, updates
3. Technical setup
• Connect tools together (CRM, email, LinkedIn, automation)
• Build workflows:
• sourcing and enrichment
• multichannel sequences (email, LinkedIn)
• routing replies and meetings into the CRM or tracking tool
• Draft messaging templates, qualification scripts and follow-up templates
4. Testing and optimization
• Launch initial pilot campaigns for both activities
• Test segments, angles, messaging and cadences
• Set up dashboards to monitor performance
5. Handover and optional maintenance
• Document the system: diagrams, SOPs, Loom videos
• Train the team so they can run it without you
• Optional: monthly support for continuous optimization
Expected deliverables
• Clear map of the prospecting funnel for LevéO and Prouesse
• Configured and working tool stack
• 1 to 3 complete outbound sequences per ICP (emails + LinkedIn)
• Dashboards and KPI reporting
• Full documentation: processes, playbooks, templates, checklists
Profile
• Strong experience in B2B Growth / Outbound / Sales Ops
• Proven track record with service businesses, training, agencies or B2B SaaS
• Hands-on experience with several of the following:
Clay, Prosp.ai, Smartleads, LinkedIn Sales Navigator, Make / Zapier, CRM systems
• Able to:
• think strategically
• implement and troubleshoot technically
• document and transfer the knowledge
Nice to have:
• Experience with fundraising, investors or selling to founders / CEOs
• Fluent in French would be a plus
Engagement terms
• Initial mission: roughly 5 to 10 days over 4 to 6 weeks
• Remote work with regular video calls
• Start date: as soon as possible
Please include in your proposal:
1. 2 or 3 concrete examples of lead generation systems you built (tool stack and outcomes)
2. Tools you are comfortable with among: Clay, Prosp.ai, Smartleads, Signaux Faibles, Make / Zapier, CRM
3. Your suggested approach in a few steps for this mission
4. Your day rate and a budget estimate for the initial setup and for an optional monthly optimization package
Context
I am looking for a freelance consultant to design, set up and document a complete lead generation system for two activities:
• Prouesse
Boutique advisory firm focused on fundraising and M&A for high-impact companies (social and environmental impact).
• LevéO
Training and coaching program that helps founders and entrepreneurs raise capital.
The goal is to build a scalable, documented and manageable B2B acquisition engine, not to buy contact lists.
Tools already identified or considered: Clay, Prosp.ai, Smartleads, Signaux Faibles, LinkedIn / Sales Navigator, CRM, Zapier / Make, etc.
Scope of work
1. Diagnosis and strategy
• Clarify ICPs and personas for LevéO and Prouesse
• Audit current assets (tools, data, messages, CRM if any)
• Propose a clear outbound strategy: channels, volumes, KPIs, guardrails
2. Lead generation process design
• Define the full funnel: sourcing, enrichment, qualification, meeting booking
• Select and combine the right tools
• Define data rules: scoring, cleaning, updates
3. Technical setup
• Connect tools together (CRM, email, LinkedIn, automation)
• Build workflows:
• sourcing and enrichment
• multichannel sequences (email, LinkedIn)
• routing replies and meetings into the CRM or tracking tool
• Draft messaging templates, qualification scripts and follow-up templates
4. Testing and optimization
• Launch initial pilot campaigns for both activities
• Test segments, angles, messaging and cadences
• Set up dashboards to monitor performance
5. Handover and optional maintenance
• Document the system: diagrams, SOPs, Loom videos
• Train the team so they can run it without you
• Optional: monthly support for continuous optimization
Expected deliverables
• Clear map of the prospecting funnel for LevéO and Prouesse
• Configured and working tool stack
• 1 to 3 complete outbound sequences per ICP (emails + LinkedIn)
• Dashboards and KPI reporting
• Full documentation: processes, playbooks, templates, checklists
Profile
• Strong experience in B2B Growth / Outbound / Sales Ops
• Proven track record with service businesses, training, agencies or B2B SaaS
• Hands-on experience with several of the following:
Clay, Prosp.ai, Smartleads, LinkedIn Sales Navigator, Make / Zapier, CRM systems
• Able to:
• think strategically
• implement and troubleshoot technically
• document and transfer the knowledge
Nice to have:
• Experience with fundraising, investors or selling to founders / CEOs
• Fluent in French would be a plus
Engagement terms
• Initial mission: roughly 5 to 10 days over 4 to 6 weeks
• Remote work with regular video calls
• Start date: as soon as possible
Please include in your proposal:
1. 2 or 3 concrete examples of lead generation systems you built (tool stack and outcomes)
2. Tools you are comfortable with among: Clay, Prosp.ai, Smartleads, Signaux Faibles, Make / Zapier, CRM
3. Your suggested approach in a few steps for this mission
4. Your day rate and a budget estimate for the initial setup and for an optional monthly optimization package