Lead-Gen Quiz Funnel Build
Budget: $250 – $750 AUD
Build a 15-question quiz/survey in GoHighLevel that categorises users into one of five business stages, then routes them to the correct results page using backend automation.
This quiz will be used as part of a paid traffic funnel, so accuracy, tagging logic, and clean automation are critical.
Quiz Structure
Total questions: 15
Purpose: Determine which of five stages the user is currently in
Stages:
Operator
Juggler
Stabilizer
Strategist
Scaler
Each answer will apply a stage-specific tag (e.g. Stage_Operator, Stage_Juggler, etc.).
Tagging & Logic Requirements
Each quiz answer applies one stage tag
At quiz completion:
Automation checks which stage tag appears most frequently
The user is then assigned one primary tag, for example:
PrimaryStage_Operator
PrimaryStage_Juggler
PrimaryStage_Stabilizer
PrimaryStage_Strategist
PrimaryStage_Scaler
This primary tag determines:
Which results page they are redirected to
Which follow-up automations fire
Funnel Pages to Build
All pages to be built inside GoHighLevel Funnels.
Quiz / Survey Page
Hosts the 15-question survey
Focus is on functionality and automation triggers (design can be simple)
Five Results Pages (one per stage)
Each page contains:
Stage-specific headline
Stage explanation copy (provided)
Clear positioning of “where they are now”
Example:
“You’re at Stage 4: The Strategist — you’re reading more than doing…”
Bridging Page
Shown after the results page
Purpose: guide the user to the next action based on their result
Copy and page block guidance will be provided
Post-Purchase / Confirmation Page
Final confirmation page with provided body copy
Triggered after the next step is taken
Domains & Funnel Setup
Funnel name: Elite Scale Staircase
Domain to use: learn.denlennie (or subdomain provided)
Funnel should be structured cleanly for future paid traffic and scaling
Assets Provided
Figma map showing:
Quiz flow
Page structure
Outcome logic
All page copy and block guidance
Tag naming conventions
Funnel name already created in GoHighLevel
Deliverables
Fully functional 15-question quiz in GoHighLevel
Correct tag application per answer
Automation to determine dominant stage
Automatic redirect to the correct results page
All funnel pages built and connected
Clean, testable backend logic (no manual workarounds)
Please respond with a quick note on your experience building lead-generation quizzes oh=n High Level. I will supply brand guidelines, niche insights, and any copy points you need once we kick off.
Loom walkthrough -https://www.loom.com/share/b65a050bcdcc4e1182b0b008abdcc350
This quiz will be used as part of a paid traffic funnel, so accuracy, tagging logic, and clean automation are critical.
Quiz Structure
Total questions: 15
Purpose: Determine which of five stages the user is currently in
Stages:
Operator
Juggler
Stabilizer
Strategist
Scaler
Each answer will apply a stage-specific tag (e.g. Stage_Operator, Stage_Juggler, etc.).
Tagging & Logic Requirements
Each quiz answer applies one stage tag
At quiz completion:
Automation checks which stage tag appears most frequently
The user is then assigned one primary tag, for example:
PrimaryStage_Operator
PrimaryStage_Juggler
PrimaryStage_Stabilizer
PrimaryStage_Strategist
PrimaryStage_Scaler
This primary tag determines:
Which results page they are redirected to
Which follow-up automations fire
Funnel Pages to Build
All pages to be built inside GoHighLevel Funnels.
Quiz / Survey Page
Hosts the 15-question survey
Focus is on functionality and automation triggers (design can be simple)
Five Results Pages (one per stage)
Each page contains:
Stage-specific headline
Stage explanation copy (provided)
Clear positioning of “where they are now”
Example:
“You’re at Stage 4: The Strategist — you’re reading more than doing…”
Bridging Page
Shown after the results page
Purpose: guide the user to the next action based on their result
Copy and page block guidance will be provided
Post-Purchase / Confirmation Page
Final confirmation page with provided body copy
Triggered after the next step is taken
Domains & Funnel Setup
Funnel name: Elite Scale Staircase
Domain to use: learn.denlennie (or subdomain provided)
Funnel should be structured cleanly for future paid traffic and scaling
Assets Provided
Figma map showing:
Quiz flow
Page structure
Outcome logic
All page copy and block guidance
Tag naming conventions
Funnel name already created in GoHighLevel
Deliverables
Fully functional 15-question quiz in GoHighLevel
Correct tag application per answer
Automation to determine dominant stage
Automatic redirect to the correct results page
All funnel pages built and connected
Clean, testable backend logic (no manual workarounds)
Please respond with a quick note on your experience building lead-generation quizzes oh=n High Level. I will supply brand guidelines, niche insights, and any copy points you need once we kick off.
Loom walkthrough -https://www.loom.com/share/b65a050bcdcc4e1182b0b008abdcc350