Laser Removal Meta Ads Lead-Gen

Project description:
Hi! We’re a medical aesthetic practice in Berlin. We run laser hair removal and we can operate day and night, so capacity is not the issue. We want fast growth — not linear “spend more = get a bit more,” but compounding growth using strong creatives + automated booking + referral/review loops.

We already use GoHighLevel (GHL) and want one person (or small team) who can move fast and deliver an end-to-end system: creative production + Meta ads launch + GHL funnel + tracking + automations.

Our (new) unified offer

Smooth Pass: Axilla + Bikini 129€
Add any extra zone: +49€ (e.g., Intimate / Lower legs)
Whole Body Night Pass: 490€ (only night slots, limited weekly)

Deposit required to secure booking (deducted from total):

Smooth Pass: €20 deposit

Whole Body Night Pass: €50 deposit

What you will deliver
1) Creative “engine” (30 total creatives, built for testing + scaling)

We need performance creatives (not branding):

20–25 video ads (9:16, 15–35s) for Reels/Stories + paid ads

5–10 static ads (1:1 + 4:5)

Minimum 5 angles × multiple hooks with clear labeling (Angle/Hook/V1)

Angles we want:

“Does it hurt?” (cooling + pain rating, real session vibe)

Ingrown hairs / shaving bumps (problem → solution)

First session POV (what happens + prep)

“We choose wavelength by skin type” (Alex 755 vs Nd:YAG 1064 / Quanta Duetto)

Offer clarity + night slots + scarcity (“limited night slots”)

AI requirement (important):
Use AI to speed up ideation and generate variations:

Create 50–100 hook lines, then produce 30 best creatives as variants

Use AI tools for subtitles/captions and fast editing where useful
(We do NOT want fake testimonials or fake results.)

2) GoHighLevel funnel + booking automation (deposit-based, low human workload)

We want an automated booking system that can run with minimal staff involvement:

1 simple funnel page (or mini landing) + calendar booking

Stripe deposit checkout to confirm booking (20€ / 50€)

Automated confirmations + reminders (SMS/email; WhatsApp if possible)

Prep checklist message after booking (shave/sun etc.)

Pipeline stages + staff notifications

Basic tracking: Pixel + conversion event (ideally deposit paid)

3) Compounding loops inside GHL (this is key for exponential growth)

Please set up these two automations:

Review loop: automated Google review request after appointment (QR + SMS/email)

Referral loop: “bring a friend” code system + reward logic
(reward should match our offer logic, e.g. “+49€ zone upgrade” or credit)

4) Meta ads setup + launch + first optimization (72h)

Campaign structure built for fast creative testing

Launch ads to funnel/booking (deposit conversion)

Retargeting audiences: video viewers, IG engagers, site visitors

Optimize first 72 hours: kill losers, scale winners, report clearly

Timeline

First 5 creatives within 24 hours after hiring

Funnel + deposit booking live within 48–72 hours

Full creative batch + campaigns live within 3–5 days

Requirements

Proven Meta ads experience in Germany/EU

Strong direct-response creative experience (not just pretty edits)

Real experience with GHL + Stripe deposits + calendars + automations

Able to work fast and communicate clearly

Please include in your proposal

2–3 examples of EU/Germany campaigns + results (CPA/CPL/Bookings)

Proof you’ve built GHL funnels with Stripe deposits + booking

Your plan to produce 30 creatives fast (workflow/tools)

Confirm you can start immediately + deliver first 5 creatives in 24h

Budget:
Please quote a fixed price for:

30 creatives + GHL funnel + deposit tracking + referral/review automations + Meta ads launch
Optional: weekly retainer for optimization + 10 new creatives/week.

How we will choose:
Shortlisted candidates will be asked for a small paid test:

3 video creatives + 2 statics + a quick GHL funnel wireframe within 24-48 hours.