Facebook Lead Response System Development

Automation Specialist – Facebook Lead Response Workflow

We are looking for an Automation Specialist to design and implement automation workflows that streamline how our marketing agency manages incoming Facebook leads. The goal is to ensure real-time responses, lead qualification, and seamless integration into our CRM and communication channels.

Responsibilities:

Develop automation logic for capturing Facebook leads instantly through Lead Forms or Messenger.

Set up workflows to automatically send a personalized thank you / welcome message (via email, SMS, or Messenger) immediately after a lead submits their details.

Create conditional logic to qualify leads based on specific fields (e.g., service type, budget, location).

Integrate with Google Sheets / CRM to log lead details in real-time.

Trigger internal notifications (Slack, Email, SMS) so the sales team can follow up instantly.

Build automated reminders and follow-up sequences to re-engage leads who do not respond.

Ensure data is secure, accurate, and synced across all platforms (Meta, CRM, email, SMS, etc.).

Key Skills Required:

Strong experience with automation tools such as Zapier, Make (Integromat), GoHighLevel, or HubSpot Workflows.

Expertise in Facebook Leads Ads integration.

Knowledge of SMS/email marketing platforms (Twilio, Mailchimp, ActiveCampaign, etc.).

Ability to build multi-step workflows with conditional logic.

Attention to detail for ensuring error-free data handling and notifications.

Outcome Expected:
A fully automated system that:

Responds instantly to every Facebook lead.

Routes the lead information to the right internal team.

Qualifies and nurtures leads automatically, increasing conversion rates.