CRM, Email & Automation Specialist Needed
Budget: $8 – $15 USD
We at Redfern Media are seeking a highly skilled CRM, Email Deliverability & Automation Specialist who can seamlessly manage marketing automation, email deliverability infrastructure, and full-funnel CRM systems across platforms like GoHighLevel, Keap/Infusionsoft, and HubSpot. The ideal candidate is a tech-savvy problem-solver who can manage complex CRM workflows, optimize email campaigns for inbox placement, and build high-converting automation systems.
About Redfern Media
Redfern Media is a high-performance digital marketing agency that specializes in direct response marketing, marketing automation, and full-funnel growth strategy. We help fast-growing entrepreneurs, financial firms, consultants, and 7- to 9-figure businesses generate more leads, convert more clients, and scale with precision.
From building high-converting funnels and campaigns to optimizing CRM workflows and email deliverability, we deliver end-to-end marketing systems that are easy, lucrative, and fun for our clients to run. We work with high-caliber clients who value results, including best-selling authors, financial advisors, and mission-driven founders.
Technical Skills & Responsibilities:
? CRM Management (GoHighLevel, HubSpot, Keap, Infusionsoft):
Set up and customize pipelines, deal flows, tags, and lifecycle stages
Manage and clean large datasets with segmentation and deduplication
Create automation workflows for lead nurturing, onboarding, and sales processes
Build forms, surveys, and pop-ups integrated with CRM workflows
Manage lead scoring models and trigger-based sequences
Develop custom dashboards and performance reports
Integrate with third-party tools (Zapier, Make, APIs)
? Email Marketing & Automation:
Set up and manage campaigns, sequences, and broadcast emails
Build automated flows for re-engagement, nurturing, and sales conversions
Segment lists based on behavior, lead source, or custom attributes
Design deliverability-optimized HTML and text-based templates
Create SMS, voicemail, and call tracking automations (GoHighLevel)
? Email Deliverability & Domain Authentication:
Configure and validate SPF, DKIM, DMARC, and BIMI records
Troubleshoot spam, bounce, and placement issues across Gmail, Outlook, Yahoo
Monitor sender reputation (Postmaster Tools, Talos, MXToolbox, etc.)
Set up and manage domain/IP warm-up protocols
Ensure compliance with GDPR, CAN-SPAM, and email laws
Manage suppression lists, hard bounces, and complaint resolution
? GoHighLevel Platform Expertise:
Build and manage funnels, landing pages, and lead magnets
Configure full CRM pipelines and automation
Set up sub-accounts, snapshots, and SaaS-mode deployment
Manage Twilio, SMTP, Stripe, and third-party integrations
Build white-labeled client portals and automated onboarding flows
(GHL Audit & Optimization Focus):
Conduct full audits of GoHighLevel accounts, pipelines, automations, and workflows
Analyze system architecture, data structure, funnel logic, tagging, and automation triggers
Identify inefficiencies, broken flows, underutilized features, and compliance risks
Provide written and verbal reports with actionable recommendations
Rebuild, refine, or create optimized workflows and automations where needed
Customize CRM setup for client-specific use cases (lead gen, sales, onboarding, etc.) Integrate with tools like Stripe, Twilio, Facebook Lead Ads, and Google Analytics
Set up or fix domain authentication (SPF, DKIM, DMARC), email deliverability, and reputation
? Analytics & Reporting:
Create and manage performance dashboards
Track campaign KPIs, email metrics, and funnel conversion rates
Set up UTM tracking, Google Analytics, and attribution tools
Report actionable insights based on contact activity and CRM performance
Preferred Tools & Platforms:
CRM: HubSpot, Keap, Infusionsoft, GoHighLevel
Integrations & Automation: Zapier, Make, Webhooks, APIs
DNS & Deliverability: Cloudflare, Google Postmaster, MXToolbox, Talos
Analytics: Google Analytics, Google Tag Manager, Postmaster Tools
About Redfern Media
Redfern Media is a high-performance digital marketing agency that specializes in direct response marketing, marketing automation, and full-funnel growth strategy. We help fast-growing entrepreneurs, financial firms, consultants, and 7- to 9-figure businesses generate more leads, convert more clients, and scale with precision.
From building high-converting funnels and campaigns to optimizing CRM workflows and email deliverability, we deliver end-to-end marketing systems that are easy, lucrative, and fun for our clients to run. We work with high-caliber clients who value results, including best-selling authors, financial advisors, and mission-driven founders.
Technical Skills & Responsibilities:
? CRM Management (GoHighLevel, HubSpot, Keap, Infusionsoft):
Set up and customize pipelines, deal flows, tags, and lifecycle stages
Manage and clean large datasets with segmentation and deduplication
Create automation workflows for lead nurturing, onboarding, and sales processes
Build forms, surveys, and pop-ups integrated with CRM workflows
Manage lead scoring models and trigger-based sequences
Develop custom dashboards and performance reports
Integrate with third-party tools (Zapier, Make, APIs)
? Email Marketing & Automation:
Set up and manage campaigns, sequences, and broadcast emails
Build automated flows for re-engagement, nurturing, and sales conversions
Segment lists based on behavior, lead source, or custom attributes
Design deliverability-optimized HTML and text-based templates
Create SMS, voicemail, and call tracking automations (GoHighLevel)
? Email Deliverability & Domain Authentication:
Configure and validate SPF, DKIM, DMARC, and BIMI records
Troubleshoot spam, bounce, and placement issues across Gmail, Outlook, Yahoo
Monitor sender reputation (Postmaster Tools, Talos, MXToolbox, etc.)
Set up and manage domain/IP warm-up protocols
Ensure compliance with GDPR, CAN-SPAM, and email laws
Manage suppression lists, hard bounces, and complaint resolution
? GoHighLevel Platform Expertise:
Build and manage funnels, landing pages, and lead magnets
Configure full CRM pipelines and automation
Set up sub-accounts, snapshots, and SaaS-mode deployment
Manage Twilio, SMTP, Stripe, and third-party integrations
Build white-labeled client portals and automated onboarding flows
(GHL Audit & Optimization Focus):
Conduct full audits of GoHighLevel accounts, pipelines, automations, and workflows
Analyze system architecture, data structure, funnel logic, tagging, and automation triggers
Identify inefficiencies, broken flows, underutilized features, and compliance risks
Provide written and verbal reports with actionable recommendations
Rebuild, refine, or create optimized workflows and automations where needed
Customize CRM setup for client-specific use cases (lead gen, sales, onboarding, etc.) Integrate with tools like Stripe, Twilio, Facebook Lead Ads, and Google Analytics
Set up or fix domain authentication (SPF, DKIM, DMARC), email deliverability, and reputation
? Analytics & Reporting:
Create and manage performance dashboards
Track campaign KPIs, email metrics, and funnel conversion rates
Set up UTM tracking, Google Analytics, and attribution tools
Report actionable insights based on contact activity and CRM performance
Preferred Tools & Platforms:
CRM: HubSpot, Keap, Infusionsoft, GoHighLevel
Integrations & Automation: Zapier, Make, Webhooks, APIs
DNS & Deliverability: Cloudflare, Google Postmaster, MXToolbox, Talos
Analytics: Google Analytics, Google Tag Manager, Postmaster Tools