Automate Google Sheet & Reports

I need to enhance an existing Google Sheet by adding automation and generating specific reports. The primary tasks I want to automate include data entry and email notifications. Additionally, I require the generation of performance reports from the sheet.

Key Requirements:
- Automate data entry processes in the Google Sheet.
- Set up email notifications for specific triggers or updates.
- Generate comprehensive performance reports.

Ideal Skills and Experience:
- Proficiency in Google Sheets and its scripting capabilities.
- Experience in automating tasks within spreadsheets.
- Ability to create and format performance reports.
- Strong understanding of data management and reporting.