Supermarket Layout Optimization
Budget: ₹12,500 – ₹37,500 INR
Supermarket Category Allotment & Space Planning for 925 SQM Store
Project Description
I am looking for an experienced supermarket / hypermarket retail planner to create a detailed category allotment and space utilization plan for a supermarket with a total area of 925 square meters.
The building structure is already completed. What I need is scientifically planned category zoning and space allocation to maximize sales, improve customer flow, reduce congestion, and optimize checkout efficiency.
The store caters to a mixed customer profile (Arabic + Indian + Asian), so category placement should be done based on real retail behavior and best practices, not generic layouts.
Scope of Work
The freelancer will be responsible for:
Category-wise space allotment (in SQM or percentage)
Logical zoning of departments based on customer buying patterns
High-traffic vs low-traffic category placement
Optimized customer flow (entry → circulation → checkout → exit)
Checkout area planning (number & placement)
Fast-moving vs impulse categories positioning
Seasonal / promotional area suggestions
Basic planogram logic (no civil work required)
Categories to be Considered
The plan should cover, but not be limited to:
Fruits & Vegetables
Bakery
Butchery & Fish
Dairy & Frozen
FMCG / Grocery
Snacks & Confectionery
Beverages
Household & Cleaning
Personal Care
Stationery / Miscellaneous
Promotional / Offers Area
Checkout Zone
Deliverables
Category allotment plan (clearly labeled)
Space breakup summary (table format)
Customer flow explanation
Suggestions for improving sales through layout
Final output in PDF + editable format (AutoCAD / Illustrator / PPT / similar)
What I’m Looking For
Proven experience in supermarket / hypermarket planning
Understanding of retail psychology and customer flow
Prior work with grocery chains, hypermarkets, or convenience stores
Ability to explain decisions logically (not just draw)
Please share samples of similar supermarket or retail planning work when bidding.
Project Description
I am looking for an experienced supermarket / hypermarket retail planner to create a detailed category allotment and space utilization plan for a supermarket with a total area of 925 square meters.
The building structure is already completed. What I need is scientifically planned category zoning and space allocation to maximize sales, improve customer flow, reduce congestion, and optimize checkout efficiency.
The store caters to a mixed customer profile (Arabic + Indian + Asian), so category placement should be done based on real retail behavior and best practices, not generic layouts.
Scope of Work
The freelancer will be responsible for:
Category-wise space allotment (in SQM or percentage)
Logical zoning of departments based on customer buying patterns
High-traffic vs low-traffic category placement
Optimized customer flow (entry → circulation → checkout → exit)
Checkout area planning (number & placement)
Fast-moving vs impulse categories positioning
Seasonal / promotional area suggestions
Basic planogram logic (no civil work required)
Categories to be Considered
The plan should cover, but not be limited to:
Fruits & Vegetables
Bakery
Butchery & Fish
Dairy & Frozen
FMCG / Grocery
Snacks & Confectionery
Beverages
Household & Cleaning
Personal Care
Stationery / Miscellaneous
Promotional / Offers Area
Checkout Zone
Deliverables
Category allotment plan (clearly labeled)
Space breakup summary (table format)
Customer flow explanation
Suggestions for improving sales through layout
Final output in PDF + editable format (AutoCAD / Illustrator / PPT / similar)
What I’m Looking For
Proven experience in supermarket / hypermarket planning
Understanding of retail psychology and customer flow
Prior work with grocery chains, hypermarkets, or convenience stores
Ability to explain decisions logically (not just draw)
Please share samples of similar supermarket or retail planning work when bidding.