Football AR Experience (Snap Camera Kit)

Project Brief: Football AR Experience (Snap Camera Kit)
1. Project Overview

We are commissioning the development of a single augmented reality (AR) experience using Snap Camera Kit for a summer football trail.

The experience will combine:

A 3D animated character model

A 2D frame overlay (pre-supplied)

Audio

A selfie AR filter

This experience must align precisely with previously approved football character models and brand guidelines.

2. Objectives

Create a high-quality, child-friendly AR interaction featuring footballers.

Deliver a polished, engaging, and technically stable Snap Camera Kit experience.

3. Assets & Inputs
Provided by Client:

Reference images showing both characters (for precise colour layout)

Approved 2D overlay frame (attached)

To Be Created:

New AR scene built in Snap Camera Kit

Friendly waving animation

Audio integration

Selfie AR filter concept and execution

4. 3D Character Requirements
Character:

Visual Accuracy:

Colour blocks and pattern placement must match reference images exactly.

No reinterpretation or stylisation of pattern placement.

Final build must match previously approved look and feel.

Animation:

Elmer should:

Face the camera

Look friendly and welcoming

Gently wave at the camera

Animation should be:

Simple

Loopable

Smooth and child-friendly

Not overly exaggerated

5. 2D Overlay

Use the supplied overlay frame.

Ensure:

Correct positioning within Snap Camera Kit

No obstruction of key character elements (especially face and trunk)

Safe margins respected across device types

Optimise for mobile performance.

6. Audio

Include appropriate audio within the experience.

Tone should be:

Warm

Friendly

Suitable for young children

Final audio direction to be agreed before implementation.

Ensure audio is properly compressed and optimised for Snap performance.

7. Selfie AR Filter
Objective:

Create a simple, engaging selfie-based filter.

Requirements:

Must feel on-brand

Should be lightweight and performant

Avoid overcomplication

Must be suitable for children

Ensure placement tracks accurately and feels natural

Final concept to be approved before production.

8. Technical Requirements

Built using Snap Camera Kit

Optimised for mobile devices

Efficient asset sizes

Smooth animation loop

Stable face tracking (for selfie filter)

Final build ready for deployment within agreed environment

9. Compliance & Brand Considerations

Colour layout and proportions must strictly match approved references.

No deviations without written approval.

All work must align with existing licensed visual standards.

10. Deliverables

Completed Snap Camera Kit AR experience including:

3D animated scene

Integrated overlay

Audio implementation

Functional selfie filter

Preview build for review

Final optimised production build