Store Audit
Budget: $10 – $30 USD
Comprehensive trade audit to be conducted in the major tourist areas in the Bahamas covering our product portfolio along with all other competitive beverages on the islands. The audit must cover our store two major Categories: (1) Rum and (2) Wine.
The audit must be conducted in the following trade channels:
a. Gift shops (hotels, airport, and other standalone gift shops)
b. Supermarkets
The audit must cover the following:
1. Accounting of the universe of accounts in the two trade channels.
2. The coverage of both our rum and wine relative to the universe of accounts.
3. Prices of our Portfolio in a sample of at least 20 accounts (gift shops) along with prices of all other competitive brands/skus in at least 20 accounts.
4. Measurement of space at shelf for our portfolio as well as other competitive
brands (Share of Shelf – management)
5. Merchandising (Point of Sale materials found in gift shops/supermarkets for our and other competitive brands).
We have people to collect the data
The audit must be conducted in the following trade channels:
a. Gift shops (hotels, airport, and other standalone gift shops)
b. Supermarkets
The audit must cover the following:
1. Accounting of the universe of accounts in the two trade channels.
2. The coverage of both our rum and wine relative to the universe of accounts.
3. Prices of our Portfolio in a sample of at least 20 accounts (gift shops) along with prices of all other competitive brands/skus in at least 20 accounts.
4. Measurement of space at shelf for our portfolio as well as other competitive
brands (Share of Shelf – management)
5. Merchandising (Point of Sale materials found in gift shops/supermarkets for our and other competitive brands).
We have people to collect the data
Related categories:
Audit