Shopify Merchandising Audit Needed
Budget: $250 – $750 AUD
Commercial Merchandising Audit – Shopify Custom Apparel Store (Pre-Launch)
Overview
We are an Australian custom apparel e-commerce brand preparing for launch.
Our Shopify site is approximately 75% complete, including Zakeke product customisation flows.
We are looking for a commercially-minded e-commerce merchandiser to conduct a structured review and provide prioritised recommendations before we begin paid traffic.
This is not a design task and not a development rebuild.
This is a merchandising clarity and commercial optimisation review.
Objective
Improve:
Product page clarity
Merchandising hierarchy
Template positioning
Choice simplification
Visual coherence
AOV opportunity framing
Customisation journey logic
The goal is to ensure the store feels clear, intentional, and commercially strong before launch.
Scope
You will:
Audit 10–20 core product pages
Review collection structure and merchandising logic
Assess how design templates are positioned and sold
Evaluate default selections and decision flow
Identify areas of cognitive overload
Suggest improvements to content framing, imagery and layout
Highlight bundling or upsell opportunities
You are not required to rebuild pages — only to provide structured recommendations.
Deliverable
Structured written audit OR detailed Loom walkthrough
Clear prioritisation (High / Medium / Low impact)
Commercial reasoning behind each recommendation
Specific examples where possible
Required Experience
You must:
Have real Shopify merchandising experience
Have worked in apparel, print-on-demand or configurable products
Understand how merchandising impacts conversion and AOV
Think commercially, not just aesthetically
Bonus:
Experience with Zakeke or similar customisation tools
Experience preparing stores for launch
To Apply
Please include:
2–3 Shopify stores you’ve helped merchandise or refine
A short explanation of how merchandising impacts conversion in custom apparel
Your fixed-price proposal for a full audit
Overview
We are an Australian custom apparel e-commerce brand preparing for launch.
Our Shopify site is approximately 75% complete, including Zakeke product customisation flows.
We are looking for a commercially-minded e-commerce merchandiser to conduct a structured review and provide prioritised recommendations before we begin paid traffic.
This is not a design task and not a development rebuild.
This is a merchandising clarity and commercial optimisation review.
Objective
Improve:
Product page clarity
Merchandising hierarchy
Template positioning
Choice simplification
Visual coherence
AOV opportunity framing
Customisation journey logic
The goal is to ensure the store feels clear, intentional, and commercially strong before launch.
Scope
You will:
Audit 10–20 core product pages
Review collection structure and merchandising logic
Assess how design templates are positioned and sold
Evaluate default selections and decision flow
Identify areas of cognitive overload
Suggest improvements to content framing, imagery and layout
Highlight bundling or upsell opportunities
You are not required to rebuild pages — only to provide structured recommendations.
Deliverable
Structured written audit OR detailed Loom walkthrough
Clear prioritisation (High / Medium / Low impact)
Commercial reasoning behind each recommendation
Specific examples where possible
Required Experience
You must:
Have real Shopify merchandising experience
Have worked in apparel, print-on-demand or configurable products
Understand how merchandising impacts conversion and AOV
Think commercially, not just aesthetically
Bonus:
Experience with Zakeke or similar customisation tools
Experience preparing stores for launch
To Apply
Please include:
2–3 Shopify stores you’ve helped merchandise or refine
A short explanation of how merchandising impacts conversion in custom apparel
Your fixed-price proposal for a full audit