Virtual Assistant for E-Commerce & Marketing (AI, Amazon, Micro-Influencers, Paid Ads)

Are you highly organized, marketing-savvy, and AI-driven? Do you thrive in fast-paced environments and love working on brand launches? We’re looking for a proactive Virtual Assistant to help us execute our go-to-market strategy for our wellness brand.

This role is not a simple administrative position—we need someone who can think critically, leverage AI for efficiency, and execute growth-driven strategies. You will work directly with the Founder/CEO and collaborate with our creative and digital teams to ensure a seamless product launch and marketing rollout.

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Key Responsibilities

E-Commerce & Amazon Expansion
• Lead the Amazon launch process, including product listings, PPC optimization, and A+ Content.
• Research DTC and retail expansion opportunities to grow the brand’s reach.

AI-Driven Workflow & Automation
• Leverage AI (and non-AI) tools for content creation, marketing automation, and workflow enhancements.
• Identify and implement automation strategies to streamline influencer outreach, content scheduling, and ad testing.

Micro/nano-Influencer Marketing & UGC Strategy
• Execute a micro-influencer outreach plan, focusing on health & wellness creators.
• Work within budget to source leads, negotiate content deals, and track performance.
• Develop strategies to maximize User-Generated Content (UGC) impact across digital platforms.

Paid Ads (Meta & Amazon PPC)
• Optimize and manage Meta (Facebook/Instagram) ads, including A/B testing creatives, copy, and audience targeting.
• Analyze ad performance metrics and refine campaigns for better ROI.

SEO & Website Optimization
• Support website SEO, ensuring strong search visibility for key terms related to nootropics, adaptogens, and performance wellness.
• Assist in crafting SEO-friendly product descriptions and landing pages.

Content & Brand Management
• Maintain brand consistency across all assets and campaigns.
• Assist in content calendar planning, ensuring social media and email campaigns align with marketing objectives.
• Have a keen creative eye to ensure content is visually striking and aligned with brand aesthetics.

Analytics & Growth Strategy
• Track customer behavior, ad performance, and retention metrics to provide actionable insights.
• Generate weekly reports on sales, engagement, and influencer campaign performance.

Project Coordination
• Act as a liaison between the CEO and the creative/digital team, ensuring smooth communication and timely execution of projects.
• Stay on top of deadlines, content schedules, and campaign rollouts.

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Ideal Candidate

✅ Experience in e-commerce marketing, paid ads, and influencer outreach.
✅ Amazon FBA knowledge (listing optimization, PPC, A+ Content).
✅ Proficiency with AI tools for marketing efficiency.
✅ Strong SEO, content writing, and analytics skills.
✅ A visually creative mindset—able to assess content for branding consistency.
✅ Ability to work independently and make strategic decisions.
✅ A growth-driven mindset—always looking for ways to improve processes and marketing strategies.

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Compensation
• Competitive monthly retainer or hourly rate (based on experience).
• Potential for long-term collaboration and role expansion.

This is an amazing opportunity to work directly with the CEO on an exciting wellness brand launch. If you’re an AI-savvy marketing strategist who thrives on fast execution and growth strategies, we’d love to hear from you!

Apply with:
1. Your experience in Amazon, paid ads, or influencer marketing.
2. Examples of how you’ve used AI for marketing & automation.
3. A brief note on why you’d be a great fit for this role.