5 page case study writing by experienced product professional
Budget: $30 – $250 USD
I want this delivered by 7pm UTC, today on 21/03/2022
Prepare a written narrative text document (please use MS Word and make it no longer than 5 pages of text, font size 11).
Here is what you know:
You learn that Content Technologies product is currently leading a large horizontal initiative called ‘Future of
Content’. This initiative is tasked to define the future of capabilities that drive storytelling for the brand across all digital channels.
Future of Content consists of 3 main areas of focus:
• Experience Vision
What does great storytelling look like for consumers?
Through building engaging, relevant and helpful content experiences we will be able to delight
our consumers (and creators club members) and help them enjoy our products to
the max.
Whether this is about the upcoming Champions League, the launch of a new sustainable running shoe, or End of Season sale that’s happening, content is the most important entry point for our consumer journey. How do we build exclusivity and personalization every step of the way?
But content is not only campaigns, from navigation, various call-outs, FAQ, and blogs – all these experiences are a part of the Future of Content.
• Process and Operations
How do we manage personalized storytelling at scale?
There is a lot of complexity in launching global campaigns and our consumer demands dynamic and fast communication that is personalized. Currently, most campaign activations are planned based on a well-defined calendar schedule. We as a brand also prepare one unified message for all our consumers. But what if
we need to craft a more personal message based on the consumer’s gender identity, interest, sports preference, and style? The complexity explodes creating many variants of the content we need to maintain.
What would content strategy look like for such a future? The task is to radically simplify the process and create new opportunities for our internal team of creators to craft amazing stories while repetitive tasks are automated and simplified.
INTERNAL
• Tools
What is the role of CMS for the future of content?
The main tool in place right now (and being re-built) is Content Management System (CMS) that is used for content management, localization, and publishing. It is however used only for content publishing for dotcom, is this a right decision?
While being commoditized, we see CMS being a central tool for automation and the elimination of process complexities. It is also a portal for us to distribute consistently across touchpoints. What other innovations we can bring to Content space through AI and language processing and what is the role of Campaign Management automation and how can we leverage digitalization to make our campaign process mode modern.
You also learn that the initial product team has been established and that you have the
mandate to create Product capabilities for all platforms – .com, app, own
retail, and franchise. Besides you, there is a Design Lead, a Delivery Lead, and a Tech Lead /
Architect hired. In your team you currently have 3 Product Owners who are running agile
product teams consisting of back and front end developers.
Here is your task:
With the knowledge you have and additional research you can do, please describe in no more
than 5 pages:
• What will be your product vision for the next 1-2 years?
• What product strategy will you choose and what will be the key outcomes in the first 6-
12 months you will observe to determine if your strategy is successful? Explain why
you are choosing these outcomes and ideally what tactics you will explore.
• What proposals will you bring forward with regards to team setup to effectively run
your product vision?
• Who will be your key partners to achieve your vision at and how will you bring
them onboard?
Prepare a written narrative text document (please use MS Word and make it no longer than 5 pages of text, font size 11).
Here is what you know:
You learn that Content Technologies product is currently leading a large horizontal initiative called ‘Future of
Content’. This initiative is tasked to define the future of capabilities that drive storytelling for the brand across all digital channels.
Future of Content consists of 3 main areas of focus:
• Experience Vision
What does great storytelling look like for consumers?
Through building engaging, relevant and helpful content experiences we will be able to delight
our consumers (and creators club members) and help them enjoy our products to
the max.
Whether this is about the upcoming Champions League, the launch of a new sustainable running shoe, or End of Season sale that’s happening, content is the most important entry point for our consumer journey. How do we build exclusivity and personalization every step of the way?
But content is not only campaigns, from navigation, various call-outs, FAQ, and blogs – all these experiences are a part of the Future of Content.
• Process and Operations
How do we manage personalized storytelling at scale?
There is a lot of complexity in launching global campaigns and our consumer demands dynamic and fast communication that is personalized. Currently, most campaign activations are planned based on a well-defined calendar schedule. We as a brand also prepare one unified message for all our consumers. But what if
we need to craft a more personal message based on the consumer’s gender identity, interest, sports preference, and style? The complexity explodes creating many variants of the content we need to maintain.
What would content strategy look like for such a future? The task is to radically simplify the process and create new opportunities for our internal team of creators to craft amazing stories while repetitive tasks are automated and simplified.
INTERNAL
• Tools
What is the role of CMS for the future of content?
The main tool in place right now (and being re-built) is Content Management System (CMS) that is used for content management, localization, and publishing. It is however used only for content publishing for dotcom, is this a right decision?
While being commoditized, we see CMS being a central tool for automation and the elimination of process complexities. It is also a portal for us to distribute consistently across touchpoints. What other innovations we can bring to Content space through AI and language processing and what is the role of Campaign Management automation and how can we leverage digitalization to make our campaign process mode modern.
You also learn that the initial product team has been established and that you have the
mandate to create Product capabilities for all platforms – .com, app, own
retail, and franchise. Besides you, there is a Design Lead, a Delivery Lead, and a Tech Lead /
Architect hired. In your team you currently have 3 Product Owners who are running agile
product teams consisting of back and front end developers.
Here is your task:
With the knowledge you have and additional research you can do, please describe in no more
than 5 pages:
• What will be your product vision for the next 1-2 years?
• What product strategy will you choose and what will be the key outcomes in the first 6-
12 months you will observe to determine if your strategy is successful? Explain why
you are choosing these outcomes and ideally what tactics you will explore.
• What proposals will you bring forward with regards to team setup to effectively run
your product vision?
• Who will be your key partners to achieve your vision at and how will you bring
them onboard?