Writing posts for social media according to the content plan
Budget: $250 – $750 USD
Content plan
1. Why potential customers should choose us (differences from competitors, results in numbers, core competencies, unique offers, etc.).
2. Removal of the main objections at the decision-making stage and, if important for our target audience, the difference from the infobusiness
3. How the process works (talk about the process and answer the most common questions). work out the objections
4. The team (introduce, show professional expertise, experience, report on current accomplishments, etc.)
5. Relevance of our services to the actual requirements and current trends in science, education, careers, etc..
6. Practical orientation (how orders are worked out, examples of solved cases and tasks, analysis of situations, etc.)
7. Check-lists, cheat-sheets, reminders and other variants in the format of texts or infographics (think of themes)
8. Testimonials in the format of success stories. Making interviews
9. Situations in which our services can help. Description in the format "a specific problem or task of the client → what and within what services will help him → the result he will get".
10. Methodology. Even if it's a technique that everyone uses, you definitely have your own nuances. How did they come about? Why are they the way they are? What does it do for your clients?
11. announcements and reports on events other than services (webinars, conferences, etc.)
12. "Series" about new services, programs, or training
13. Knowledge base (for self-study and additional material). Recommended books, articles, authors, etc.
14. Interesting facts about your field of study (famous people, events, facts, research, etc.)
15. You in the media and at events (references, abstracts, reports, etc.)
16. Partners. What is the essence of partnership, what opportunities it gives you and your clients
17. Projects. Various projects launched in addition to the services in which participate
18. Cross-selling.
19. Your community. Show the "hangout" where the training takes place, the communication channels and the benefits of participating in the interaction
20. Lots and VERY LOTS of useful information. Make a bundle of "useful material → even more useful on the course." It is important that the material be really useful but concise
21. Mistakes. A description of the mistakes, how to fix them, and a smooth transition to something that will avoid them
22. Outcomes. What exactly the students will be able to do after the training and how their lives will change. Not general words (like "know", "be able", etc.), but what they will be able to give to their clients, how their skills will improve, to what level they will move, what they will be able to afford from what they couldn't before, etc.
23. Challenging cases. If no one has been able to help the client before, explain why you can (). How do you do this?
24. Announcements, pre-registration, special conditions, and other selling content
25. Comments on current news in the world and in Russia in terms of what you teach (practically a "bottomless" source to demonstrate your expertise).
1. Why potential customers should choose us (differences from competitors, results in numbers, core competencies, unique offers, etc.).
2. Removal of the main objections at the decision-making stage and, if important for our target audience, the difference from the infobusiness
3. How the process works (talk about the process and answer the most common questions). work out the objections
4. The team (introduce, show professional expertise, experience, report on current accomplishments, etc.)
5. Relevance of our services to the actual requirements and current trends in science, education, careers, etc..
6. Practical orientation (how orders are worked out, examples of solved cases and tasks, analysis of situations, etc.)
7. Check-lists, cheat-sheets, reminders and other variants in the format of texts or infographics (think of themes)
8. Testimonials in the format of success stories. Making interviews
9. Situations in which our services can help. Description in the format "a specific problem or task of the client → what and within what services will help him → the result he will get".
10. Methodology. Even if it's a technique that everyone uses, you definitely have your own nuances. How did they come about? Why are they the way they are? What does it do for your clients?
11. announcements and reports on events other than services (webinars, conferences, etc.)
12. "Series" about new services, programs, or training
13. Knowledge base (for self-study and additional material). Recommended books, articles, authors, etc.
14. Interesting facts about your field of study (famous people, events, facts, research, etc.)
15. You in the media and at events (references, abstracts, reports, etc.)
16. Partners. What is the essence of partnership, what opportunities it gives you and your clients
17. Projects. Various projects launched in addition to the services in which participate
18. Cross-selling.
19. Your community. Show the "hangout" where the training takes place, the communication channels and the benefits of participating in the interaction
20. Lots and VERY LOTS of useful information. Make a bundle of "useful material → even more useful on the course." It is important that the material be really useful but concise
21. Mistakes. A description of the mistakes, how to fix them, and a smooth transition to something that will avoid them
22. Outcomes. What exactly the students will be able to do after the training and how their lives will change. Not general words (like "know", "be able", etc.), but what they will be able to give to their clients, how their skills will improve, to what level they will move, what they will be able to afford from what they couldn't before, etc.
23. Challenging cases. If no one has been able to help the client before, explain why you can (). How do you do this?
24. Announcements, pre-registration, special conditions, and other selling content
25. Comments on current news in the world and in Russia in terms of what you teach (practically a "bottomless" source to demonstrate your expertise).