Writer, Brand and Experience, Marketing
Budget: $250 – $750 AUD
The
mission
of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Job Description
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that builds awareness of our brand and affinity for the range of our journalistic offering. Above all, we aim to be timely, straightforward and relevant in our marketing—illustrating in creative ways how The New York Times can enrich the lives of our readers.
About the role:
The Writer, Brand and Experience, is an important contributor to our in-house marketing team, tasked with communicating the range of our offering and the value of a Times subscription. You will report to a Senior Writer. As a Writer on the team, you will be expected to deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You will work with in-house marketers and designers to bring campaigns and marketing initiatives to life. You will also work cross-functionally with the product and product design teams to deliver high-quality UX writing on digital surfaces. We will look to you to bring a novel approach to copy that stands apart.
What you’ll do:
Daily, as a Writer, Brand and Experience, you will write for two key areas of marketing: UX and subscriber experiences. For UX writing, you will work with marketers and product designers to ensure that key spaces in the Times’ digital product—landing pages, paywalls, in-app messages, etc.—showcase the best combination of smart and impactful copy all while conforming to our brand standards. You will work quickly, jumping from project to project as the product team’s sprint schedule dictates.For subscriber experiences, you will focus on communicating the value of The Times to our subscribers. This means creating and delivering thoughtful copy that showcases The New York Times in full and our subscription benefits, including our extensive audio offering, our slate of newsletters and our ever-evolving array of new product features. You will speak to subscribers throughout their journey, from those who just decided to subscribe to our most tenured cohorts, always finding something new and insightful to say about the Times and continuously reminding them about the value of their subscription.
Key Responsibilities:
mission
of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Note for US based roles: Any offer of employment is contingent on providing proof of Covid-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Job Description
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that builds awareness of our brand and affinity for the range of our journalistic offering. Above all, we aim to be timely, straightforward and relevant in our marketing—illustrating in creative ways how The New York Times can enrich the lives of our readers.
About the role:
The Writer, Brand and Experience, is an important contributor to our in-house marketing team, tasked with communicating the range of our offering and the value of a Times subscription. You will report to a Senior Writer. As a Writer on the team, you will be expected to deliver exceptional messaging and world-class copy that is attention-grabbing and incisive while always being on brand and on brief. You will work with in-house marketers and designers to bring campaigns and marketing initiatives to life. You will also work cross-functionally with the product and product design teams to deliver high-quality UX writing on digital surfaces. We will look to you to bring a novel approach to copy that stands apart.
What you’ll do:
Daily, as a Writer, Brand and Experience, you will write for two key areas of marketing: UX and subscriber experiences. For UX writing, you will work with marketers and product designers to ensure that key spaces in the Times’ digital product—landing pages, paywalls, in-app messages, etc.—showcase the best combination of smart and impactful copy all while conforming to our brand standards. You will work quickly, jumping from project to project as the product team’s sprint schedule dictates.For subscriber experiences, you will focus on communicating the value of The Times to our subscribers. This means creating and delivering thoughtful copy that showcases The New York Times in full and our subscription benefits, including our extensive audio offering, our slate of newsletters and our ever-evolving array of new product features. You will speak to subscribers throughout their journey, from those who just decided to subscribe to our most tenured cohorts, always finding something new and insightful to say about the Times and continuously reminding them about the value of their subscription.
Key Responsibilities: