WordPress Blog Development for Water Feature Co

I'm looking for a WordPress expert to develop a blog for my local water feature installation company. The primary aim of this blog is to share industry knowledge. The blog should include:

- How-to guides: These should help our readers understand the process of installing water features themselves.
- Case studies: We want to showcase some of our successful installations and the satisfaction of our clients.
- Industry news: Keep our readers updated about the latest happenings in the water feature industry.

In terms of content focus, we want to concentrate on:

- Local water features: Highlighting the beauty and potential of our local landscape.
- DIY installation tips: Providing useful tips for those who want to take on the challenge of installation themselves.
- Environmental benefits: Educating our readers on the ecological advantages of having water features.

The ideal freelancer for this project should have:

- Proven experience in WordPress development.
- Excellent understanding of the landscaping and water feature industry.
- Strong content creation skills, with a knack for engaging and informative writing.
- SEO knowledge to incorporate relevant keywords and improve blog visibility.