Strategic management ppt
Budget: $10 – $30 USD
Analyze the situation facing Dell Technologies using the material available in the case and the analytic tools taught in this course. You are NOT to use any additional sources.
The key question your report should answer is: How might Dell achieve sustainable superior profitability in cloud computing?
Answering these specific questions may help you systematically address some of the major issues facing Dell in 2015:
In the cloud computing industry, should Dell Technologies try to emulate cloud services providers like AWS/Microsoft, position itself as an infrastructure provider like HP/Cisco, or pursue a totally unique position? Why? If you suggest they should pursue a totally unique position, explain what that position should be.
How can the new Dell reinvent itself and escape the commodity trap they found themselves in before the merger? What strategy do you recommend to compete in terms of segment(s), value proposition, product offerings, and timing?
The case also provides a significant amount of information about Dell’s, EMC’s, and VMWare’s go to market (GTM) strategies and practices. This information should be helpful to you in fleshing out your recommended strategy post-merger (e.g., in the last 3 to 5 slides of your slide deck).
Your report will be graded primarily on:
Demonstrating systematic application of the frameworks taught during weeks 1 through 4 in this course (70% of the grade).
The second most important component of the grade is whether the alternatives and recommendations you put forth are supported by your analysis of the situation and by the direct support you provide for your recommended course of action (20%).
Finally, the professionalism of the slide deck including use of visual displays of the frameworks from this course and what you write in the notes section of each slide is the final grading criterion (10%).
I am expecting your PowerPoint slide deck will include the following sections:
Title Slide: Name of case, your name, date (1 slide)
Brief introduction: Historical analysis of how Dell Technologies reached this decision point (one slide)
Identification of primary problems/issues/opportunities facing the company (one slide)
StrategyAnalysis: Apply several of the analytical techniques from this course and report your conclusions of your analyses in this major section of the slide deck. You are expected to include graphs and frameworks to support your conclusions and recommendations (e.g., a 5 Forces analysis, financial analysis, competitive analysis, comparative cost analysis, etc.) that shows your work supporting your conclusions. Typically, the analysis section will be 5-7 professional quality slides suitable to present to the company’s CEO or board of directors. It can be longer if you want. (Note: You are expected to do your own analysis and create your own graphical slides to communicate the results of your analysis. Simply cutting and pasting appendices from the case does not demonstrate your ability to analyze case information nor does it demonstrate your ability to produce compelling graphical data displays to communicate the results of your analysis.)
StrategyAlternatives: Two alternatives Dell Technologies could pursue to address the situation your analysis uncovered. These should be strategic management alternatives (e.g., business or corporate level strategy alternatives, not operational or functional level actions). (1 or 2 slides)
Your recommendation and rationale: What you recommend Dell Technologies should do in the cloud computing industry and why. These slides flesh out one of the two alternatives—the one you recommend Dell implement. (3-5 slides providing support for your recommended strategy, such as the expected financial implications or expected improvement in competitive position).
Notes explaining what you would say in your presentation, including citations to relevant readings and pages in the case, should be added to the notes section of each slide.
The key question your report should answer is: How might Dell achieve sustainable superior profitability in cloud computing?
Answering these specific questions may help you systematically address some of the major issues facing Dell in 2015:
In the cloud computing industry, should Dell Technologies try to emulate cloud services providers like AWS/Microsoft, position itself as an infrastructure provider like HP/Cisco, or pursue a totally unique position? Why? If you suggest they should pursue a totally unique position, explain what that position should be.
How can the new Dell reinvent itself and escape the commodity trap they found themselves in before the merger? What strategy do you recommend to compete in terms of segment(s), value proposition, product offerings, and timing?
The case also provides a significant amount of information about Dell’s, EMC’s, and VMWare’s go to market (GTM) strategies and practices. This information should be helpful to you in fleshing out your recommended strategy post-merger (e.g., in the last 3 to 5 slides of your slide deck).
Your report will be graded primarily on:
Demonstrating systematic application of the frameworks taught during weeks 1 through 4 in this course (70% of the grade).
The second most important component of the grade is whether the alternatives and recommendations you put forth are supported by your analysis of the situation and by the direct support you provide for your recommended course of action (20%).
Finally, the professionalism of the slide deck including use of visual displays of the frameworks from this course and what you write in the notes section of each slide is the final grading criterion (10%).
I am expecting your PowerPoint slide deck will include the following sections:
Title Slide: Name of case, your name, date (1 slide)
Brief introduction: Historical analysis of how Dell Technologies reached this decision point (one slide)
Identification of primary problems/issues/opportunities facing the company (one slide)
StrategyAnalysis: Apply several of the analytical techniques from this course and report your conclusions of your analyses in this major section of the slide deck. You are expected to include graphs and frameworks to support your conclusions and recommendations (e.g., a 5 Forces analysis, financial analysis, competitive analysis, comparative cost analysis, etc.) that shows your work supporting your conclusions. Typically, the analysis section will be 5-7 professional quality slides suitable to present to the company’s CEO or board of directors. It can be longer if you want. (Note: You are expected to do your own analysis and create your own graphical slides to communicate the results of your analysis. Simply cutting and pasting appendices from the case does not demonstrate your ability to analyze case information nor does it demonstrate your ability to produce compelling graphical data displays to communicate the results of your analysis.)
StrategyAlternatives: Two alternatives Dell Technologies could pursue to address the situation your analysis uncovered. These should be strategic management alternatives (e.g., business or corporate level strategy alternatives, not operational or functional level actions). (1 or 2 slides)
Your recommendation and rationale: What you recommend Dell Technologies should do in the cloud computing industry and why. These slides flesh out one of the two alternatives—the one you recommend Dell implement. (3-5 slides providing support for your recommended strategy, such as the expected financial implications or expected improvement in competitive position).
Notes explaining what you would say in your presentation, including citations to relevant readings and pages in the case, should be added to the notes section of each slide.