Realtor Marketplace Social Campaign
Budget: $250 – $750 USD
I need a fresh, conversion-focused social campaign that convinces Realtors they can find their next real-estate photographer faster and with less hassle on our marketplace.
Scope
• Channel focus: Instagram and LinkedIn only.
• Content type: social posts—no blogs, no long-form video.
• Primary KPI: drive new sign-ups on the platform, so every idea, hook, caption, and graphic must point users toward our “Join & Book” flow.
What I expect from you
1. A 30-day content calendar with post concepts sequenced to warm, persuade, and convert.
2. Scroll-stopping copy for each post (headline, caption, CTA, key hashtags).
3. Visual direction: reference images or quick mock-ups that show how the posts should look so my in-house designer can execute fast.
4. Short rationale for each post explaining the conversion tactic you’re using (social proof, scarcity, benefit framing, etc.).
5. Optimization tips tailored to Instagram carousels/reels and LinkedIn single images/documents so we get maximum reach on both platforms.
Acceptance criteria
• Calendar delivered in Google Sheets or Airtable.
• Copy ready to paste, no placeholder text.
• CTAs link directly to the photographer-search landing page.
• Tone friendly, professional, and relatable to busy Realtors.
• All work must be original and royalty-free.
If this first month meets our sign-up target, I’ll roll the project into a quarterly engagement. Looking forward to seeing how you’d spark growth.
Scope
• Channel focus: Instagram and LinkedIn only.
• Content type: social posts—no blogs, no long-form video.
• Primary KPI: drive new sign-ups on the platform, so every idea, hook, caption, and graphic must point users toward our “Join & Book” flow.
What I expect from you
1. A 30-day content calendar with post concepts sequenced to warm, persuade, and convert.
2. Scroll-stopping copy for each post (headline, caption, CTA, key hashtags).
3. Visual direction: reference images or quick mock-ups that show how the posts should look so my in-house designer can execute fast.
4. Short rationale for each post explaining the conversion tactic you’re using (social proof, scarcity, benefit framing, etc.).
5. Optimization tips tailored to Instagram carousels/reels and LinkedIn single images/documents so we get maximum reach on both platforms.
Acceptance criteria
• Calendar delivered in Google Sheets or Airtable.
• Copy ready to paste, no placeholder text.
• CTAs link directly to the photographer-search landing page.
• Tone friendly, professional, and relatable to busy Realtors.
• All work must be original and royalty-free.
If this first month meets our sign-up target, I’ll roll the project into a quarterly engagement. Looking forward to seeing how you’d spark growth.